21st
APR
WordStream Keyword Tool Demo
Posted by BlogPostman under Pay-Per-Click
Just concluded an interview with Larry Kim of WordStream and he showed us an onpage SEO tool that would help website owners and bloggers develop content for their pages and find the right words and topics to attract their desired audiences. WordStream On Page SEO Tool Uploaded by RoySencio . – College experience videos.
21st
Secret Keys And Techniques In Mastering The Art Of Google Adwords
Posted by BlogPostman under Pay-Per-Click
Nowadays more than ever, online advertising has seen the highest amount of traffic. There are literally hundreds of thousands of marketers and people advertising their products and other company products online. What separates one ad from another? Is it the more money you spend per click or per impression making your ad appear more often driving in more traffic? Could there be a secret key ingredient that allows you to show your ad more often, on the top of the pages, and for nearly the same price? I’m here today to tell you my friends there is. Google has recently changed there policy on how they critique your ad and its relevance to your capture page. Nearly 50,000 people have been banned from Google ad words for several reasons based upon their ad words in relation to their keywords, false advertising and promises, and unmatched domain names to their websites. It is prevalent that you listen to what I have to teach you that will allow you to master Google ad words at an expert level. The simple yet very affected techniques that I’m going to share with you have been taught to me from a past Google employee whose main objective was to critique ad words and keywords. Whenever you are making an ad for a particular website you want to include the website title in your keywords. Your actual keyword density should be 2% of your total words on your capture page. So if your capture page has 200 words, your main keyword should be present 4 to 5 times on your capture page. Marketers are always testing ads and capture pages to find which converts the best. I would highly recommend writing 2 ads per keyword. Each ad should contain tightly targeted ad groups. It is also important when creating ads you make one ad target search networks and the other target content networks. Search networks are all the sponsor ads that appear on the right side of the page when you Google a specific keyword. Content networks are found on people’s personal sites and not on Google’s search results. Keep in mind that content networks’ scan for themes in ad groups not individual keywords. The best way to test whether your ads are interrelated to your keywords is by looking at the quality score of your keyword. The quality score is calculated every time your keyword matches a search query. How your quality score is calculated can determine the positioning of your ad. The higher your quality score, the lower your costs and the better ad position. Quality scores are scored with a number 1 to 10, 10 being the very best. One of the easiest ways to increase your quality score is to simply use your keywords on your landing page. Your keyword needs to be prominently displayed on the page SEO, the title of your page should be one of the keywords, and on the meta. Meta is the actual title of the page, located on the very top of your browser. Always use multiple landing pages for your paid search campaign. A common mistake many marketers use one landing page for all their keywords which in the end leads to lower conversion rates and higher cost per click. Lastly, here are a few tips on an optimal landing page that they must all include for better quality scores. Include back-links to your landing page. It is important to have a link somewhere on your page that resorts back to your original page. For example, if you have written an article on a specific site, have your back-link take the customer to that article which would contain your URL that leads back to your landing page. Include a privacy page, an about us page, contact us, sitemap, terms and conditions, and even a blog if possible. Relevance between keyword and ad, keyword and landing page, and ad to landing page all play an important role in determining your quality score. Did you know you can save up to 30% in cost per click by having a quality score of 8 out of 10 or higher? Yes, you can be rewarded for impressing Google. With that said please use this knowledge to better your quality score, increase the positioning of your ads, and decrease your cost per click. “It’s not what you learn but what you remember that makes you wise.” – About the Author: To be apart of an organization that helps its members achieve wealth, develop high levels of emotional well-being, and much, much more visit http://www.accomplishedentrepreneurs.com Email: josh.accomplishedentrepreneurs@gmail.com Article Source
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Secret Keys And Techniques In Mastering The Art Of Google Adwords
20th
APR
WordStream Launches SEO Toolset with Advanced Keyword Research and Content Optimization Features
Posted by under Pay-Per-Click
BOSTON – April 20, 2010 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts, announced today that it has released a suite of custom keyword research, keyword analytics and content optimization tools called “WordStream for SEO.” WordStream for SEO is an advanced keyword research toolset that many are calling “keyword research on steroids.” The new software suite provides the same keyword analysis and keyword suggestion capabilities that SEO tools like Wordtracker and Keyword Discovery provide, but it moves light years ahead by layering in high-level keyword analytics, keyword grouping and organization features as well as integrated content authoring tools, all for the same price as other traditional keyword research tools (starting at $99/month). “For the same money I was paying for Wordtracker’s keyword search tool, I get all the same functionality I had with Wordtracker, with a deeper keyword database, keyword analytics, and really powerful keyword organization tools layered on top,” says WordStream customer Kwessi Annor. “So making the switch from Wordtracker to WordStream was a no-brainer.” Rather than presenting a static list of keyword suggestions along with a handful of related keywords, WordStream for SEO provides users with: Traditional Keyword Research : WordStream for SEO generates keyword suggestions that are pulled from a deep database of search engine querie Personalized Keyword Suggestions : WordStream for SEO goes further than traditional keyword generator tools by mining site data to discover relevant keyword opportunities that people are already using to find the site Keyword Analytics : Instead of vague estimates based on popularity, WordStream provides accurate visit and goal data for keywords from the site on a continuous basis Keyword Organization : WordStream for SEO has sophisticated grouping and organization capabilities, which let users segment keyword lists and uncover content opportunities, analyze data in strategic clusters and create a SEO-friendly information architecture Content Authoring : The Blog SEO Tool within WordStream for SEO connects keyword research with content creation efforts to help generate better, more focused, search engine ready blog posts, product pages and sales copy Part of the WordStream for SEO toolset, Blog SEO, is a Firefox plugin that works alongside content management platforms, such as WordPress, Blogger and Drupal. Blog SEO allows users to discover more specific keyword and copy ideas around general or more granular topics as they are writing. The Blog SEO plugin also keeps a running count of each keyword phrase as it is used, working to keep writers “on message” after the initial research stage. “The Blog SEO plugin is the next step in the evolution of smarter SEO tools, and is a must for anyone who creates Web copy on a regular basis, be it a marketer, blogger, PR professional or social media marketer,” says Larry Kim, Founder and Vice President of Product Development at WordStream. “By integrating keyword research with content authoring, this tool helps make your copy more powerful, compelling and SEO-friendly, so it gets found by search engines and persuades more people to take action.” To explore WordStream for SEO and experience the full keyword research and content authoring toolset, you can sign up for a FREE trial by going to: http://www.wordstream.com/seo-free-trial . About WordStream WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of search engine keywords . WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool and an AdWords tool —for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action. WordStream believes that an organization’s keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts. #### WordStream Press Contact: ?Ken Lyons, Marketing Manager?617-963-0563, klyons@wordstream.com .
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WordStream Launches SEO Toolset with Advanced Keyword Research and Content Optimization Features
19th
APR
Key Questions to Optimize Your Content Marketing Strategy
Posted by under Pay-Per-Click
I’ve been thinking about how entering the content marketing space is not for the faint of heart. It can be a signifcant undertaking both in terms of resources and a change in an organization’s approach to marketing and sales. Obviously, content marketing is better for some companies and industries than others. Outside help also makes a difference. While increasing numbers of companies are realizing they must provide more than product information to satisfy customers, many of those same companies fail by implementing random tactics and missing out on benefits like better search visibility. In order to take full advantage of the significant gains in search traffic that are available with a content focused marketing effort, it’s essential to answer some key questions: What do you really know about your customers? I put customers first before company goals because a social media and content focused marketing effort must emphasize the needs of those you’re trying to reach in order to meet your own. Think of it as, “Give to get”. Who are you trying to reach? Have you developed Buyer Personas ? How well do you understand your customers’ goals? What are your customers preferences when it comes to content discovery, consumption and sharing? What keywords do they associate with your products or services? Who are they influenced by? In what communities do they spend their time on the social web? What business objectives are you trying to achieve? What are your goals? What is your social media strategy ? What must happen for your customers before you meet your business objectives? What are teh key performance indicators that will help you measure the buyer persona’s path towards conversion? Do you have the measurement tools in place to properly monitor and measure for research and to determine the effectiveness of your marketing efforts? What does the competitive SERPs landscape look like? What does the search engine results page look like for the keyword phrases you’re after? The SERPs page is a big part of the competitive landscape for SEO. What types of web sites appear in first page results? Who is linking to them and not linking to you? What type of Universal results are triggered? (News, Blogs, Real-time, Books, Products, Local) What types of media are included in the SERPs for your target phrases? (Images, Video). Will the new Google design have any impact on the SERPs landscape for your target keyword phrases? What other types of search engines should you focus on besides Google.com, Yahoo.com and Bing.com? What resources will you need to succeed? Most companies are not in the publishing business. In order to achieve longevity for an optimized content marketing effort, it’s important to outline the resources available to implement including: content, people, processes. Content . What content do you currently have available for optimization? What content will you need to create according to your keyword glossary and customer needs? Know what digital assets you have available for publishing online and indentify what new media you may need to create, and who will be creating/promoting it. People . Who will create that content in your organization? What in-house content development resources do you normally use? What new content resources, including other departments, could you leverage for SEO? What other groups in your organization will you need to coordinate with in order to execute on promotions? Processes . what is the current content creation and promotion process? Identify how can you make optimization a baked-in part of established content publishing processes. Determin whether manual keyword glossary sharing is applicable or if the content management system can be modified to dynamically pull in keyword options when adding new content. Can SEO be made part of the corporate identity standards and incorporated into the style guide? What is the right tactical mix to help you reach your goals? Based on customer preferences, your goals, the SERPs and resources, what channels will you optimize? What mix of content creation will be used? Web pages, press releases, white papers, case studies, online newsroom with press releases, articles, video, images, audio, rich media, sharing content on social sharing web sites. How will you get the content creators within and external to your organization trained on content optimization? What oversight and monitoring methods will you use to ensure quality and avoid unfortunate overwrites? Also, what link building tactics will be emphasized? How can you leverage existing communications and relationships to increase relevant links? Can you tap into existing dealer networks, affiliates, branch office web sites and marketing partners for quality links? Can you get public relations on board with using links that are more likely to be included in placements? Can links be better optimized for SEO within other online documents such as press releases? How will you measure success and what tools will you use? Measurement is the most critical piece of an optimized content marketing program. Measurement with social media monitoring tools up front can be essential in defining the social conversations driving content creation, sharing and consumption that are consistent with your marketing goals. Once a program is implemented, analytics will help measure key performance indicators (KPIs), conversions and anything in between. There’s a lot you can measure so here are a few examples for SEO, Social Media and Online PR. SEO related measurement often includes search referrals and keywords that drive traffic to the web site, what search engines send traffic and what the visitors do once they visit. Relative measures of rankings and links can be useful as well. Ultimately, conversions are an idea measurement for SEO, whether it’s a white paper download, webinar signup or an actual product/service sale. Social media measurement often includes engagement metrics such as fans/friends/followers, comments, brand mentions & sentiment, referred traffic and links. Tracking buzzing topics on the social web can create opportunities for real time content creation/optimization and promotion. Online PR measurement often depends on determining the effectiveness of press releases distributed via email directly to a short list of journalists or to a newswire service for broader exposure online. Blog and publication mentions (unsolicited) as well as links and sentiment are also important. Do no underestimate the value and importance of using social monitoring and web analytics to help inform the ongoing content marketing opportunities and the creation of specific types of content in order to attract trending search traffic. Social conversations fuel search traffic. Understand the keywords most often used in social conversations and you may get a leg up on your competition by creating, optimizing and promoting content that’s being discussed and popular. © Online Marketing Blog , 2010. | Key Questions to Optimize Your Content Marketing Strategy | No comment | http://www.toprankblog.com
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Key Questions to Optimize Your Content Marketing Strategy
15th
APR
SEO with Feeds & XML
Posted by under Internet Marketing, Pay-Per-Click
Much of the search engine optimization advice found online at at conferences centers around keywords and links. A lot of the spotlight on internet marketing has focused on content and social media. There’s no question that Online Marketing has been a strong proponent of these tactics, sharing many, many posts on SEO topics Content and link based SEO relies on the search engine crawlers to find web pages and digital assets on their own. Search engines are far from perfect at this, so the opportunity to provide search engines with structured lists of content via feed, can provide some companies with a competitive advantage. At SES New York I moderated a session on Pushing Feeds and XML with Brian Ussery , Amanda Watlington and Daron Babin . Much of what we share on SEO is focused on content and links so I thought I’d share some of the rich insights shared in this very useful session with you by asking the panel a few follow up questions. How much of an advantage can supplying a XML feed offer a site for indexing and search visibility? Brian: It’s really difficult to quantify in terms of a percentage but, I’d say the larger your site and more images you have the better it is to provide an XML Sitemap. How important is it for a new site to supply (or make available) a XML sitemap for search engines? Brian: Sitemaps are one of the best ways I can think of to let engines know about your new pages and images. Amanda: A new site has no inbound links hence there is no way for a search engine to find the site. A Sitemap not only provide a point of departure for the crawling of a new site, by putting one together a site owner can include the most important pages. This is particularly useful if the site is quite large. The Sitemap can cue to spider to pages that in fact link much deeper into the site. This jump starts the indexing process. Would you ever advise a company NOT to use sitemaps? Amanda: There are very rare occasions where I would not use a Sitemap. Those instances are when the contents of the site are very problematic. When there are lots of duplicate content issues that are in the process of being resolved, it makes little sense to urge the search engines to grab a Sitemap that will only bring them to the site’s woes even faster. Once the issues are settled then the Sitemap becomes an important weapon in the SEO’s arsenal. Brian: If you have pages that you don’t want indexed, it’s probably best not to include those URLs in your XML Sitemap. Other than those kinds of situations though, I’d say Sitemaps are the way to go. I would suggest however, not including XML meta data in Sitemaps unless it’s accurate, correct and up to date. It was interesting to learn during our session, the variety of feed types that could be used from those associated with web pages to news to video and I recall one for NASA? Do you have any examples that have called for unusual solutions or use of feeds? Amanda: Structured data such as the Sitemap is fascinating in that it provides so many opportunities to communicate data information in a machine-readable format. There are two feed types that we did not discuss during the session. First, there are product feeds, such as those used by Google Base and other comparative shopping search engines. These allow merchants to draw product information quickly and efficiently from their databases and submit it to a shopping engine. Once formatted, a site owner can submit thousands of products with little or no intervention. The second type of feed was just announced this past week. It is now possible to submit image information (to Google). This has been long awaited. I’ve not yet had a chance to use this, but I have been eagerly awaiting image Sitemaps. Brian: While this kind of XML isn’t my forte, it’s my understanding that the code below is used by NASA to “move” telescopes. This is just one example of the cool stuff you can you can do with XML… Either way, it’s kind of interesting to see! You can find out more at NASA . How important is the protocol Pubsubhubbub being promoted by Google? Does it replace the need for autodiscovery? Brian: Great question Lee, Pubsubhubbub, PuSH or hubbub for short, in case you haven’t heard is an open protocol for turning atom or RSS feeds into streams. Because it requires real feed URLs, autodiscovery isn’t really necessary. So, I don’t see Pubsubhubbub as a replacement for autodiscovery per se, but rather as a more efficient method. Some folks I’m sure will continue to use autodiscovery for their feeds but I think PuSH provides additional advantages that will be favored by most. Is there a threshold for how many pages/items should be included in a sitemap feed or how often data is updated to determine whether providing a sitemap is worth it? Amanda: It is difficult to give an across the board threshold for when and how much to include. With retailers, we clearly must look at their seasonality and time the Sitemap submissions to be sure that any new products or category level pages have been spidered and indexed prior to the season’s start. How much to submit is really tied to how complete is the site’s current indexing. I personally believe that it is possible to strategically manage the process making sure that key pages which direct to deeper pages are included. As I mentioned in the session, Sitemaps are not a blunt object, a club, to be used to batter one’s way into the index, rather they provide a method for strategically informing the search engines of what you want found. I love to fish, salt or fresh water, and I think of Sitemaps with a fishing metaphor. They are bait. Whether you submit a Sitemap or not, it is important to have a Webmaster Tools account. The Google team that is responsible for developing this resource continues to make it a much richer and more informative. Today, I consider it a powerful resource for knowing just what the most powerful engine is seeing in a site. © Online Marketing Blog , 2010. | SEO with Feeds & XML | No comment | http://www.toprankblog.com
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