Jetting Blogs » search-engines

How Do I Evaluate PPC Experts

Tue, 27 Apr 2010 01:45:15 +0000

Times have modified and these days’s shopper go on-line to appear for information on product and services they wish to purchase. Pay per click in these days’s time has become rapidly a standard look of advertising that is utilized in exploring marketing. This has become very rewarding however if it isn’t understood properly, then it can be unreasonably exclusive. With lack of time and no resources to try to to a little little bit of study, some businessmen perform their own pay per click campaign. There also are different businessmen, who hire specialised skilled professionals to handle their campaign. This process is just like conducting auctions. You rank higher in search engines results page by simply bidding for additional click. PPC advertising leads in being a boundless auction among different competitors hungry for the top spot. The PPC skilled you hire ought to be skilled and would be in a position to stay your costs low and produce precious traffic and alter guests into actual sales, thus raising your return on savings. You ought to contemplate the subsequent steps to guage your PPC expert. A smart specialist will donate to the bidding set up with the principals and will keep the campaign operational within the agreed budget. The specialist ought to offer time to time reports on the amount of clicks and other applicable information. If you become acutely aware of your advertisement been detached from the search engines or there’s a sudden fall in the traffic, your PPC skilled should provide support and cater to these issues successfully. The PPC specialist should not limit himself to monitoring keyword routine, but ought to also make the necessary adjustments in the data or statistics, like altering the geographic aim, keyword amendments, changing the ad copy etc. A sensible PPC partner submits the reports time to time which includes all the keyword data along with the mandatory statistics and tools of study that recognizes the spots for development and enhancement t make certain that investment returns are high. Before you appoint or rent an organization to work on your PPC, get the entire details of their commitments and assurances on what sort of data the corporate will give and how fast can deliver the reports. Incomparably a smart PPC service company can undoubtedly deliver a monthly report. - About the Author: Quick Recap:How Do I Evaluate PPC Experts?* PPC Experts must provide good contribute to the bidding plan. * Mounting strategies that focus on exchange into sales. * PPC Experts should give time to time reports. * Should not limit himself to monitoring keyword. Article Source

Visit link:
How Do I Evaluate PPC Experts

Google is Skynet. Search Suggest Opinions

Wed, 21 Apr 2010 11:45:59 +0000

To know what the world is searching for must be amazing. Search engines like Google, Yahoo and Bing are in that position but they’re not exactly sharing those insights. Well, except if you do a little guess work and leverage their keyword research or keyword suggest tools. For example, the suggest-as-you-type features that all the major search engines now offer can provide some interesting insight “on the fly” into what people are searching for. For quick keyword research, Aaron Wall has a Google Suggest tool for keyword suggestions that adds more options and insight. There’s some entertainment value to this as well of course. Start typing in “my girlfriend” or “my boyfriend” and you’ll see what I mean. Along those lines, let’s see some examples for each major search engine using the syntax, “Google is “: And what about Yahoo? Or Bing? So, we have “Google is Skynet”, “Yahoo is better than Google” and “Bing is not Google”. It’s amusing and insightful at the same time. As the clear market dominator, Google queries offer a peek into searchers’ perception of Google as a powerful force that can incite polarizing opinions. Yahoo as a long standing second in the market brings about more functional phrases and just one indication of passion for the brand. While Bing shows some negativity, the good news is that they are inciting reactions from people. Better to make friends and enemies than for no one to notice you at all. By the way, Google recently announced the addition of localized search suggest and spelling correction to the suggest features that searchers might find handy. © Online Marketing Blog , 2010. | Google is Skynet. Search Suggest Opinions | No comment | http://www.toprankblog.com

Follow this link:
Google is Skynet. Search Suggest Opinions

WordStream Launches SEO Toolset with Advanced Keyword Research and Content Optimization Features

Tue, 20 Apr 2010 15:16:56 +0000

BOSTON – April 20, 2010 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts, announced today that it has released a suite of custom keyword research, keyword analytics and content optimization tools called “WordStream for SEO.” WordStream for SEO is an advanced keyword research toolset that many are calling “keyword research on steroids.” The new software suite provides the same keyword analysis and keyword suggestion capabilities that SEO tools like Wordtracker and Keyword Discovery provide, but it moves light years ahead by layering in high-level keyword analytics, keyword grouping and organization features as well as integrated content authoring tools, all for the same price as other traditional keyword research tools (starting at $99/month). “For the same money I was paying for Wordtracker’s keyword search tool, I get all the same functionality I had with Wordtracker, with a deeper keyword database, keyword analytics, and really powerful keyword organization tools layered on top,” says WordStream customer Kwessi Annor. “So making the switch from Wordtracker to WordStream was a no-brainer.” Rather than presenting a static list of keyword suggestions along with a handful of related keywords, WordStream for SEO provides users with: Traditional Keyword Research : WordStream for SEO generates keyword suggestions that are pulled from a deep database of search engine querie Personalized Keyword Suggestions : WordStream for SEO goes further than traditional keyword generator tools by mining site data to discover relevant keyword opportunities that people are already using to find the site Keyword Analytics : Instead of vague estimates based on popularity, WordStream provides accurate visit and goal data for keywords from the site on a continuous basis Keyword Organization : WordStream for SEO has sophisticated grouping and organization capabilities, which let users segment keyword lists and uncover content opportunities, analyze data in strategic clusters and create a SEO-friendly information architecture Content Authoring : The Blog SEO Tool within WordStream for SEO connects keyword research with content creation efforts to help generate better, more focused, search engine ready blog posts, product pages and sales copy Part of the WordStream for SEO toolset, Blog SEO, is a Firefox plugin that works alongside content management platforms, such as WordPress, Blogger and Drupal. Blog SEO allows users to discover more specific keyword and copy ideas around general or more granular topics as they are writing. The Blog SEO plugin also keeps a running count of each keyword phrase as it is used, working to keep writers “on message” after the initial research stage. “The Blog SEO plugin is the next step in the evolution of smarter SEO tools, and is a must for anyone who creates Web copy on a regular basis, be it a marketer, blogger, PR professional or social media marketer,” says Larry Kim, Founder and Vice President of Product Development at WordStream. “By integrating keyword research with content authoring, this tool helps make your copy more powerful, compelling and SEO-friendly, so it gets found by search engines and persuades more people to take action.” To explore WordStream for SEO and experience the full keyword research and content authoring toolset, you can sign up for a FREE trial by going to: http://www.wordstream.com/seo-free-trial . About WordStream WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of search engine keywords . WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool and an AdWords tool —for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action. WordStream believes that an organization’s keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts. #### WordStream Press Contact: ?Ken Lyons, Marketing Manager?617-963-0563, klyons@wordstream.com .

Excerpt from:
WordStream Launches SEO Toolset with Advanced Keyword Research and Content Optimization Features

SEO with Feeds & XML

Thu, 15 Apr 2010 15:46:26 +0000

Much of the search engine optimization advice found online at at conferences centers around keywords and links. A lot of the spotlight on internet marketing has focused on content and social media. There’s no question that Online Marketing has been a strong proponent of these tactics, sharing many, many posts on SEO topics Content and link based SEO relies on the search engine crawlers to find web pages and digital assets on their own. Search engines are far from perfect at this, so the opportunity to provide search engines with structured lists of content via feed, can provide some companies with a competitive advantage. At SES New York I moderated a session on Pushing Feeds and XML with Brian Ussery , Amanda Watlington and Daron Babin . Much of what we share on SEO is focused on content and links so I thought I’d share some of the rich insights shared in this very useful session with you by asking the panel a few follow up questions. How much of an advantage can supplying a XML feed offer a site for indexing and search visibility? Brian: It’s really difficult to quantify in terms of a percentage but, I’d say the larger your site and more images you have the better it is to provide an XML Sitemap. How important is it for a new site to supply (or make available) a XML sitemap for search engines? Brian: Sitemaps are one of the best ways I can think of to let engines know about your new pages and images. Amanda: A new site has no inbound links hence there is no way for a search engine to find the site. A Sitemap not only provide a point of departure for the crawling of a new site, by putting one together a site owner can include the most important pages. This is particularly useful if the site is quite large. The Sitemap can cue to spider to pages that in fact link much deeper into the site. This jump starts the indexing process. Would you ever advise a company NOT to use sitemaps? Amanda: There are very rare occasions where I would not use a Sitemap. Those instances are when the contents of the site are very problematic. When there are lots of duplicate content issues that are in the process of being resolved, it makes little sense to urge the search engines to grab a Sitemap that will only bring them to the site’s woes even faster. Once the issues are settled then the Sitemap becomes an important weapon in the SEO’s arsenal. Brian: If you have pages that you don’t want indexed, it’s probably best not to include those URLs in your XML Sitemap. Other than those kinds of situations though, I’d say Sitemaps are the way to go. I would suggest however, not including XML meta data in Sitemaps unless it’s accurate, correct and up to date. It was interesting to learn during our session, the variety of feed types that could be used from those associated with web pages to news to video and I recall one for NASA? Do you have any examples that have called for unusual solutions or use of feeds? Amanda: Structured data such as the Sitemap is fascinating in that it provides so many opportunities to communicate data information in a machine-readable format. There are two feed types that we did not discuss during the session. First, there are product feeds, such as those used by Google Base and other comparative shopping search engines. These allow merchants to draw product information quickly and efficiently from their databases and submit it to a shopping engine. Once formatted, a site owner can submit thousands of products with little or no intervention. The second type of feed was just announced this past week. It is now possible to submit image information (to Google). This has been long awaited. I’ve not yet had a chance to use this, but I have been eagerly awaiting image Sitemaps. Brian: While this kind of XML isn’t my forte, it’s my understanding that the code below is used by NASA to “move” telescopes. This is just one example of the cool stuff you can you can do with XML… Either way, it’s kind of interesting to see! You can find out more at NASA . How important is the protocol Pubsubhubbub being promoted by Google? Does it replace the need for autodiscovery? Brian: Great question Lee, Pubsubhubbub, PuSH or hubbub for short, in case you haven’t heard is an open protocol for turning atom or RSS feeds into streams. Because it requires real feed URLs, autodiscovery isn’t really necessary. So, I don’t see Pubsubhubbub as a replacement for autodiscovery per se, but rather as a more efficient method. Some folks I’m sure will continue to use autodiscovery for their feeds but I think PuSH provides additional advantages that will be favored by most. Is there a threshold for how many pages/items should be included in a sitemap feed or how often data is updated to determine whether providing a sitemap is worth it? Amanda: It is difficult to give an across the board threshold for when and how much to include. With retailers, we clearly must look at their seasonality and time the Sitemap submissions to be sure that any new products or category level pages have been spidered and indexed prior to the season’s start. How much to submit is really tied to how complete is the site’s current indexing. I personally believe that it is possible to strategically manage the process making sure that key pages which direct to deeper pages are included. As I mentioned in the session, Sitemaps are not a blunt object, a club, to be used to batter one’s way into the index, rather they provide a method for strategically informing the search engines of what you want found. I love to fish, salt or fresh water, and I think of Sitemaps with a fishing metaphor. They are bait. Whether you submit a Sitemap or not, it is important to have a Webmaster Tools account. The Google team that is responsible for developing this resource continues to make it a much richer and more informative. Today, I consider it a powerful resource for knowing just what the most powerful engine is seeing in a site. © Online Marketing Blog , 2010. | SEO with Feeds & XML | No comment | http://www.toprankblog.com

The rest is here:
SEO with Feeds & XML

5 Ways to Leverage Real Time Search in Your Online Marketing Mix

BlogPostman — Fri, 09 Apr 2010 12:11:32 +0000

Since late 2009 when Google introduced real time search, the concept has gained a lot of attention. Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!. As part of the new technology, Google is combining live updates from sites like Twitter with the latest news headlines and blog posts in search results. For web searchers, real time search means the ability to discover breaking news the minute it’s happening. For marketers, it presents a whole host of opportunities to increase online visibility. Here, we’ve provided five ways to leverage real time search in your online marketing efforts. 1. Develop the type of content that supports real time SEO With real time search, frequently publishing online content becomes a must. Try incorporating these three types of content to support both traditional and real time SEO programs: Tweets and Facebook fan page updates: Micro content from social sites now has the ability to appear in search results. It’s quick and easy to frequently post Tweets and Facebook fan pages updates, so both should play a big role in your real time SEO content strategy. Blog posts: Blogging presents the opportunity to help your content rank and show thought leadership at the same time – since blog posts can offer more valuable information than micro content. Optimized press releases: By optimizing press releases and submitting them through authoritative newswires, you can help your content achieve high rankings. 2. Mobilize your fan base Creating a core group of brand advocates is important for a number of reasons. They recommend your products and services to their friends and family, defend your reputation in times of trouble and are more likely to adopt future products and services you introduce. Now add one more benefit to the list: Brand advocates – particularly authoritative ones – can link to your content to help keep in the real time stream. In addition, brand advocates who are active on social sites like Twitter can create their own content about your company that can appear in real time search results. 3. Know what’s hot in the news With real time search, it’s important to recognize both what users are searching for online and what they’re discussing via social channels – at this very minute. Create frequently updated content that speaks to the latest topics and trends, and is optimized for the latest search terms. A variety of tools exist to help monitor search and conversation trends: Google Trends : Use this free tool to find the hottest topics and hottest searches in Google Social Mention : Determine the strength, sentiment and reach for terms used throughout the social web, including blogs, microblogs, social networks, video sites and news sites BlogPulse : Find the top blog posts, key phrases, new stories and more from across the search universe or related a specific topic Delicious : See the types of content that goes wild across the social web Trendistic : Learn trending topics in Twitter over the last 24 hours, week, month or more (see image below) Trendistic shows “online marketing” trends over the past 30 days. 4. Time your content promotion efforts wisely Give your content an extra boost by monitoring when blog posts, articles and other online content are indexes in Google News or Google Blog Search. Then ensure tweets, Facebook fan page updates and other social content promotions are timed right after the content is indexed. Doing so will help you take advantage of every opportunity to appear in real time search results. 5. Optimize your web site and online content for mobile technologies Real time search is relevant on many mobile devices, including Android and iPhone devices. So Web site optimization for mobile technologies becomes even more important. Consider these few mobile SEO tips: Limit the use of images Keep the design simple and clean Test to ensure your site appears as it should across various mobile devices The bottom line is, it’s crucial to take advantage of every real time search opportunity that comes around. Remember that these opportunities won’t stick around for long – presenting themselves quickly and then disappearing. It is real time, after all. Have you implemented real time SEO into your online marketing mix? Tell us what best practices you’ve found so far. © Online Marketing Blog , 2010. | 5 Ways to Leverage Real Time Search in Your Online Marketing Mix | No comment | http://www.toprankblog.com

See the original post:
5 Ways to Leverage Real Time Search in Your Online Marketing Mix

Are Seo Packages A Good Investment?

BlogPostman — Fri, 09 Apr 2010 00:56:13 +0000

When you own a website, your primary focus is to attract a constant flow of new (organic) traffic. You will likely have a set of established, returning visitors whom you can count on to make purchases, but the success of any company is marked by its growth. When you are seeking to make your website bigger, better, or more popular, the simple fact is that you need more visitors. While Pay Per Click advertising is a common method of attempting this, the development of bots and companies that would click just to generate income or make your numbers look higher than they really are caused this market to largely decline. Ultimately, without visitors to your page you have no sales. Furthermore, if your page hits are being generated by ad clicks, then the people visiting your page likely don’t understand or have interest in what it is that you are actually offering. SEO packages are different that they offer a chance for you to get organic, unpaid traffic flowing to your website. With these packages, you are able to commission a steady stream of articles that provide important and relevant content, ensuring that readers know exactly what you have to offer and that they visit your site because they are genuinely interested. Not to mention how happy it makes the search engines to feed them on a regular basis. When it comes down to it, quality SEO packages are an investment in your company. Article marketing takes a bit longer than standard click based advertising to really show its full potential, but ultimately it is the best option for your site. When paid clicks lead people to your site, they are apt to simply click away when they realize they are not where they thought they would be. Article marketing, however, ensures that every click and every follow through is from someone who is looking specifically for your page. This greatly increases the chances that the visitor will purchase your products or services. SEO packages also offer the distinct benefit of remaining available to readers for as long as the directory is active. This means that an article can continue to generate new readers and new business for many years to come. For only a single investment, you can easily provide yourself with long term organic traffic and other benefits, while pay per click advertising brings in traffic only as long as you are still paying for your ads to remain active. Another thing that makes an SEO package a true investment is that it enables you to commission a large number of expert written articles that will be submitted over time. This spacing ensures that readers are always being offered new content and new answers. It also offers the chance to present your company as an expert in the field, using your expertise on your product matter to help answer common questions or solve common problems. At the end of the day, SEO packages are simply the smarter way to go. They work far more efficiently than standard pay per click advertising, and offer readers much more benefit than the keyword stuffed articles that flooded the market only a few years in the past. Search Engine Optimization today is about providing necessary content that solves a problem and that provides information relevant to the keywords and topics chosen. If your website is in need of a long term boost in traffic and you are seeking a way to bring in organic traffic and interested parties, an SEO package makes a great choice. More visitors certainly equates more sales, especially when they are going to your site because they are already interested in your content. - About the Author: Words You Want is your one stop resource for all of your writing needs. Words You Want offers a variety of services including SEO packages , article directory submission, SEO article writing , ghostwriting, eBook writing, travel writing, equine writing and more. Article Source

See original here:
Are Seo Packages A Good Investment?

How To Make Money With A Website-Adsense Is Not The Answer

Sun, 28 Mar 2010 05:45:54 +0000

If you are sick of earning cents with google adsense or have had your adsense account disabled, then try something new that when set up can make a lot more than 4 cents a click. LEARN HOW TO MAKE DECENT MONEY NOT JUST CENTS When you first start your online business, the first and most obvious question you will ask yourself is…what am I going to sell? Points to consider when deciding the answer to that question are: Is it light and easy to ship? Is it a digital good that is downloaded (e-book or software)? Is it perishable or fragile? Does it have to be seen and held (designer fabrics, perhaps) Is there enough demand to make your venture profitable? Does it have little competition from large online companies (niche products)? The last two characteristics are the ones that can be hard to pin down. Here is a generally accepted method of arriving at an idea of how heavy the demand and competition is for a product. If you have a special interest in some products that meet the above criteria, great, but don’t limit your investigation just to items you like. You are looking for a niche product with relatively good demand (enough to make it profitable), but without heavy competition. LEARN HOW TO MAKE DECENT MONEY NOT JUST CENTS One way to see what the demand is for products you are interested in is to look at search engines to see how frequently people search for the product you are considering. The result of all this research should be that one or more products will fit into a niche market – products with some demand, and relatively little supply. For the best results, focus on one niche product category, and offer a wide selection. That way, you can become the best online source for that particular category. For example, instead of offering general craft supplies, offer the widest possible selection of needlepoint kits. This strategy will also allow you to rank higher in search engines because you can optimize your pages for fewer, more specific, keywords. – About the Author: If you are tired of making cents and want to MAKE BIG MONEY then try something different, Article Source

Go here to read the rest:
How To Make Money With A Website-Adsense Is Not The Answer

Pay Per Click Advertising And The Importance Of Your Keywords

Sat, 27 Mar 2010 04:50:57 +0000

Many find themselves struggling when trying to generate targeted pay per click traffic for their websites. However, some get started and do well while many others go bust and do not even know why. In this article we will briefly discuss the main reason why some may go bust. When trying to generate traffic via a pay per click campaign, you need to understand that you are going to pay per click for the traffic you receive in response to your pay per click ad. To this effect, you must understand that the traffic you need to generate to your website needs to be as targeted as possible. If it is not targeted then you just will not make any returns, leaving you out of pocket or maybe even completely dry. Before starting your ad design for your pay per click campaign, you need to do some good keyword research which will decide how targeted your traffic is going to be. The kind of targeted traffic you will need for your pay per click campaign to be a success is known as the buyer traffic which can only be targeted by using buyer keywords in your pay per click ads. These buyer keywords are what will give you your returns as each keyword has behind it an intention with which the web browser is searching the search engines with. Misunderstand this intention and you may just rinse your bank account of every penny you have. Secondly, those buyer keywords must have a low competition and you must judge correctly between the amount of profit you will make per sale or per lead in comparison to the cost per click while keeping your budget in mind. Otherwise, just having buyer keywords will not make your pay per click advertising venture any better if you had not done any research in the first place. However, for some things come easy. There are systems and software available for the Google pay per click advertising market for affiliates where not only can they see the best buyer keywords but the ones which are long tail and even cheapest in their niche by the click of some buttons. Keyword research for these pay per click marketers is just a matter of typing a simple general keyword then the search button and bang they have their work done. – About the Author: My name is Jay and I’ve been doing internet marketing for some years now. I got fed up of losing money on Google’s pay per click system called adwords and searched around to see if there was any solutions to my pay per click problems. Low and behold I found a complete system that not only I use now, but have put together a review to show you its good and bad points incase you’re looking for laser targeted cheap pay per click traffic. Visit PayPerClickTraffic to check out the complete system review! Article Source

Read the original here:
Pay Per Click Advertising And The Importance Of Your Keywords

Maximize The Benefits Of Utilizing Pay Per Click Services

BlogPostman — Thu, 25 Mar 2010 20:17:05 +0000

The virtual world has blessed us with a plethora of options to make money. In the present scenario, online marketing has become the name of the game. Amidst all the techniques which are utilized for online marketing, Pay Per Click is considered a profitable approach. Besides this, Pay Per Click also needs to be utilized for ensuring that your website remains listed on the top position of every search engine. Pay-per-click advertising (PPC) enables you to market the business to the people who are searching for your services or product. The combination of PPC Management and Search Engine Optimization (SEO) services can work wonders in the world of internet marketing. The unparalleled combination leads to the creation of a powerful advertising medium. Pay Per Click management facilitates you in reaching out the global audience. Moreover, you are also capable of targeting individual towns and cities. But with the availability of a myriad of companies to choose from, you must be really concerned about making an appropriate selection. So how can you distinguish yourself from your competitors in the arena of business by utilizing the most effective Pay Per Click Services? The market is flooded with several companies that claim to offer the most profitable Pay Per Click services. However, Pay Per Click Toronto is the name which fulfills all your expectations. The company is focused on utilization of innovative techniques and employs effective strategies for bringing the targeted customers to your websites. Offering a bird’s eye-view of the internet marketing perspective enables the organization to benefit from all the traditional and niche marketing prospects that are available online. The unparalleled resources of Pay Per Click Toronto leave no stones unturned to make your endeavor a success. A dedicated team of talents and necessary expertise from various domains facilitates in creation of dynamic strategies. The utilization of such strategies enables in taking the web presence of your organization to a new level of excellence. Moreover, the organization makes every decision on the basis of your customers’ requirements. In addition, Pay Per Click Toronto ensures that your business receives the highest benefits from Pay Per Click search programs like MSN, Google Ad Words, Yahoo Search Marketing and other search engines by working according to your budget. The company strives to maintain top positions for your website by adding new key phrases. – About the Author: For more information regarding: pay per click Toronto, search engine optimization Toronto and pay per click advertising Toronto; please visit: http://www.oilchange.com Article Source

See the rest here:
Maximize The Benefits Of Utilizing Pay Per Click Services

5 Tips To Optimize Press Releases For Search From PRWeb – SESNY

BlogPostman — Wed, 24 Mar 2010 11:58:48 +0000

TopRank Online Marketing has been working with PRWeb providing SEO consulting services for nearly one year. PRWeb was founded in 1997 to help small businesses and communications professionals leverage the web to share their news directly with the public. As part of this process PRWeb lead the way for the “direct-to-consumer” press release, enabling companies to communicate their news directly to customers, prospects, analysts and the media. During the past decade, PRWeb has reshaped the traditional press release and changed how companies large and small distribute news. Innovations of PRWeb over the years include: Search engine optimization (SEO) for press releases to increase the visibility of news in search engines like Google and Yahoo! Social bookmarking tools like trackbacks and bookmark links to take advantage of the explosion in social networking Really Simple Syndication (RSS) to increase the distribution potential of news and built the industry’s largest RSS network Allowing customers to include podcasts along with their news to increase the impact of their news release The “Feature Video” allowing customers to leverage the video content from popular sites like YouTube to bring their news to life Meg Walker, Director of Online Marketing for PRWeb lead a session discussing how to optimize press releases to gain the strongest visibility in both search engines and media. 1. Meet audience demand Prior to drafting a release, you need to understand what your audience is demanding. Meeting audience demand is integral to accomplishing your press release visibility objectives. There are many times you don’t realize there may be a hook in to reach your target, and understanding audience demand allows you to tap into it. The steps to meet audience demand include: Knowing your audience – what is it potential prospects and media are interested in? In what tone should they be spoken to? Do they appreciate a certain angle over another? Understanding is key and should drive the strategy behind the release. Be relevant – more than just understanding your audience, give them content that is both relevant and timely. By doing this, you’ll create the highest propensity your news gets picked up, shared and passed on. Satisfy customer demand – to know what the demand is, first research popular trends in search engines and stay on the pulse of your industry. By creating content that is related to hot topics you can create far more visibility for your releases. Staying up to date, informed and on the pulse of your customers is vital to connect with them through press releases. 2. Stay focused By keeping your keywords and topics focused, your release can rank better in search engines and resonate more with media. As you are writing releases, remember you are writing about one topic per release . By segmenting the message or trying to say too much at once, you dilute your key points and take a risk prospects and media will walk away without taking next steps or remembering the point. Keep it simple, focused and impactful. 3. Use images for search Images can increase the click through rate on releases in both regular and news search by 15 – 25%. It’s a simple step, but can’t be stressed enough. Additionally, using images creates more traction in media – journalists and bloggers both love images as it helps them tell their story. At PRWeb, we have seen releases that used 3 images generate more than 50 articles. We also find that many people are discovering images via image search, which then draws them back not only to the release, but to the customer web sites. Because PRWeb hosts press releases forever, your images can continue to receive both organic and image search traffic indefinitely. 4. Use videos to engage visitors By using video in news releases, we have seen up to a 500% increase in time on pages. As the web shifts to a rich media experience, bloggers, media and end users are becoming more accustomed to video. In the future, it may be common that video is included with releases. But since today it is not as frequently used, it’s a chance to make your news stand out. 5. Optimize your release Anchor text links – use 3 One to homepage – direct visitors directly to your company website. One to product page – send media and consumers directly to the product they are reading about. One to blog post – this presents an opportunity to speak to readers in a less formal fashion. With social web users and digital influencers continually expecting social content, a press release presents a great opportunity to spark interest in your social content. Alt-tag – an alt tag helps your images get discovered in search engines – all release images should be tagged appropriately. URL Keyword – top keywords can be used as part of the URL string, so be sure and include those during the release selection process. PRWeb allows you to customize this. Description Tag – add a keyword rich and compelling description tag (on PRWeb, that will become the meta tag). Title of release – the title of the release will become the title tag of the page, which is a vital element of your on-page optimization. If you have a target phrase, ensure your phrase leads the title of release. You can learn more about PRWeb at their website or follow them on Twitter .