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22nd
APR

Principles Of Facebook Direct Marketing

Posted by BlogPostman under Pay-Per-Click

In today’s world there are several affective ways to market and advertise anything you desire online. Google has reinvented the internet and what it is today, but let’s not forget about the other ways of driving traffic to your site. When advertising to anyone on the internet, the easiest way to have your site seen by the most people is by advertising it on a search engine or network that has the most amount of traffic. Obviously, today that is Google followed by Yahoo, then MSN.              Those are only search engines. Social networks such as Myspace, Twitter, and Facebook have blown up into a social monster that no one has every witnessed in the past decade. Although Myspace is still very active with just over 70 million users, Facebook has taken the cake with nearly 400 million people worldwide and growing! How would you like to advertise you site or product to that many people and be able to choose the type of people to advertise to? Well you can do just that with Facebook Paper Click Marketing.             Facebook offers paid advertisements on their network. The coolest thing about Facebook marketing is that you choose the people you want to market to. You’re able to choose the ages of people that your ad will be seen by. You can also select the area of interest that matches other people’s so only those will be able to view your site. Not only is this important, but it is also cost affective. With Facebook advertising you can market to only those who you think will be best qualified for your special offer.             Here are some quick and easy principles when it comes to using Facebook to market your product. Facebook ads should always consist of shiny objects. Since Facebook allows you to place a picture in your ad, it is imperative that you use a picture that catches the eyes of your customers. Unlike Google, Facebook ads will not show the URL your ad is linked to. Facebook will also show your ad at random.             Some of the best ad examples should tell a story, ask a question, and or even promise some amazing benefit. What’s even better, Facebook actually lowers your cost per click drastically if your ad has a high click thru rate! The more popular your ad, the cheaper it will cost to run it. Get your business on steroids today by creating a Facebook ad that will appear in the eyes of potentially hundreds of millions! – About the Author: To be apart of an organization that helps its members achieve wealth, develop high levels of emotional well-being, and much, much more visit http://www.accomplishedentrepreneurs.com Email: josh.accomplishedentrepreneurs@gmail.com Article Source

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Principles Of Facebook Direct Marketing

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22nd

Honest 7search Review

Posted by under Pay-Per-Click

In this 7search review I’m going to cover some of the reasons why I like this website and allow you to make a decision for your advertising needs. With Google banning a ton of accounts and having to deal with quality scores and having to create silo sites and content, you can advertise your website without all of the headache using 7search. Now if you want cheap clicks and quality leads for your business this pay per click engine really delivers when it comes to getting you the exposure that you desire. With clicks starting at around 0.01 cents per click you cannot go wrong. Not every market is going to be this cheap but it is possible to receive clicks that low if you search through the keyword too that is given to you. For affiliates out there on the web you can promote different programs and directly link to the advertiser sites without any problems. The great thing is that you can get a campaign up and within minutes start receiving a good amount of traffic. The key is going with keywords that have at least 2 words in them to help your conversion rates. I’m going to go into detail in a later post on exactly how you want to set your campaigns up for maximum ROI The Good : New advertisers will love the layout and easy of use. 7search has changed their click fraud protection in order for you to have the best chance of avoiding fraud in the search engines. Most will  like the cheap clicks and fantastic customer service. The Bad : The bad thing about this search engine is that there is a low volume of searches and it may be difficult to get a good amount of traffic for search terms that are 2 words or more. In Conclusion : You can’t go wrong at least trying this pay per click engine out, I’ve been running several campaigns and I’ve had success with their advertising network. I highly recommend taking a look at what they can do for your business. – About the Author: Click here to check out 7search.com Article Source

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Honest 7search Review

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22nd

How I Started Blogging. What’s Your Story?

Posted by BlogPostman under Pay-Per-Click

While today’s online media are abuzz with the latest and greatest social media tactics and tools, for many of us that have been around a little while, it was blogging that started our social media careers. It’s funny to think that in 2002 a type of site called “blog” came up on my radar as a possible marketing tool. At the time, many blogs were personal diaries posted anonymously or by people with a little tech savvy and plenty of opinion. Writing personal thoughts on a public web site was absolutely the last thing I would ever consider doing.  However, it was a curious thing and I started a few blogs anonymously to see what it was like. Unfortunately, the excercise was so foreign, poorly executed and without feedback, that I deleted them. In mid 2003 I began looking for online content outside of forums and started reading several SEO blogs including Search Engine Blog (Peter Da Vanzo), Search Blog (John Battelle) and Search Engine Lowdown (Andy Beal). Interestingly, only Search Blog remains what it was. In December 2003 after using Blogger.com as a group blog software for a few collaboration projects I finally decided to start a blog under the  blogspot.com domain for TopRank Online Marketing , which by then, had been in business about 2 years. As you can see from my “ Hello World ” post in Dec 2003, I had humble goals to post news and information related to online marketing.  We had a web site that pulled in a lot of search traffic, why would we need a blog? The reason was simply to see what blogging could do to get the word out about our expertise and to share information.  Blogging was very new territory and there wasn’t anyone to demonstrate best practices, so I set out to find what those were while sharing links, news and resources. I suspect there are a good number of companies that treat other social media services the same way, whether it’s Twitter, Foursquare or building a social mobile app. It’s new territory and they want to find out whether those applications or sites would make sense in their marketing mix. The problem with that perspective is that it’s about the most inefficient and unproductive way to go about finding the right online marketing channels for a business. The biggest mistake I made 6 plus years ago when I started blogging was not creating a strategy. As a marketer, I knew better than to chase a tactic, but I had no idea at the time how much of an impact blogging would have on our business. In other words, despite a lack of strategy, we were able to use our marketing savvy, curiosity and interest in connecting with the online marketing community to achieve many of the goals we set out to reach in our business. It just took a lot longer without that strategic plan. Companies starting down the path of becoming more social in their culture to better connect with customers and to realize the marketing, PR, and customer service benefits from social media participation don’t need to waste that time.  Doing the homework of researching customers, setting goals and developing a strategy are essential steps towards a successful social media marketing experience. Back to why I started blogging. The SEO community was a lot smaller in 2003 and 2004. Writing a post about anything to do with search engine optimization would be noticed and commented on by the small number of SEO bloggers. There were plenty of cross links and “hat tips” (whatever happened to those?) and openly shared opinions. Blogging even made a number of SEOs very popular, very quickly. Blogging to get popular is the goal for some people and there certainly is some relationship between notoriety, awareness and credibility with the ability to attract sales.  The key (for me at least) is that creating awareness of oneself is simply a proxy to gaining visibility for your business. It’s not a goal in itself.  As a result, Ive been open about using visibility to help others and make connections. The turning point for me in blogging was due in part to learning to liveblog at conferences.  Steve Hall of AdRants provided my first opportunity to liveblog at a ad:tech event  - an absolutely humbling experience for anyone that isn’t a natural writer. I met people like Frank Gruber and David Berkowitz at that event  in 2004.  I did some liveblogging for Barry Schwartz and Search Engine Roundtable after that which also provided great exposure and connections. Matt McGowan brought even more exposure opportunity by having Online Marketing Blog as a media sponsor for SES conferences . There’s a huge list of people that have been very helpful over the years, especially our longtime readers. Since then we’ve published a lot of content and provided a lot of insight into holistic SEO and online marketing topics. During that time I think the most important thing I’ve learned is to find your voice and stick to it. Don’t try to be what you’re not. It simply doesn’t resonate with readers or with the goals you’ve likely set. Whether it’s blogging or other types of content and networking, I think the real value from online publishing in a social context is of course,  being social.  Blogging has been a great experience in terms of developing relationships with people I would have never connected with otherwise. It has definitely served as a platform for making connections in the industry that have led directly and indirectly, to a lot of new business. I started blogging personally as an experiment and found a process and strategy along the way that has helped grow our business and the online marketing/sales performance of many of our clients.  Long time blogging provides ample opportunity to make and learn from mistakes. Blogging also allows us to continue to be a resource while sharing our expertise with potential customers, partners and employees. We’ll be going through yet another evolution with Online Marketing Blog in the next month or two and I wonder about the experiences of our readers that also blog: If you’re a blogger, why did you start? What’s your blogging story? Did you start as an experiment? Did you start with a strategy? What was your biggest mistake? What have you learned? © Online Marketing Blog , 2010. | How I Started Blogging. What’s Your Story? | No comment | http://www.toprankblog.com

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How I Started Blogging. What’s Your Story?

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20th
APR

Ppc Budget, "how Much Should I Spend"

Posted by under Pay-Per-Click

Deciding on a pay per click (PPC) budget can be a daunting task for a business new to the Search Marketing world and rightly so. Spend too much with little return on investment (ROI) and it wont be long before you feel a little jaded towards PPC advertising. Don’t spend enough on the other hand and many search consultancies will not have a product to sell you. It is a marketing tool that requires careful budget consideration. One cannot simply pull a figure out of the air and hope for the best. There are many ways to come to an educated decision on a PPC budget Here are three easy steps applying the “estimated cost per click, key word approach”. (1) Identify the more general key words or phrases within your campaign, these are typically those key words that are only one or two words in length and have the highest volume of searches within the search engines. These key words will typically be the most expensive to impress on the search engines and as a result eat up your budget. (2) The next step is to obtain an estimated cost per click on these key words. As an example you can obtain this using Google’s Key Word Tool from here: Key Word Tool (3) Finally based on the above figures, you can make a informed decision on how much you will need to spend to obtain the desired clicks. Keeping in mind that this is a estimation and you will still need to allocate a portion of your budget to lower volume key words. You can find more Search Engine Marketing (SEM) related material here, www.focussearch.com.au – About the Author: Article Source

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Ppc Budget, "how Much Should I Spend"

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20th

WordStream Launches SEO Toolset with Advanced Keyword Research and Content Optimization Features

Posted by under Pay-Per-Click

BOSTON – April 20, 2010 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts, announced today that it has released a suite of custom keyword research, keyword analytics and content optimization tools called “WordStream for SEO.” WordStream for SEO is an advanced keyword research toolset that many are calling “keyword research on steroids.” The new software suite provides the same keyword analysis and keyword suggestion capabilities that SEO tools like Wordtracker and Keyword Discovery provide, but it moves light years ahead by layering in high-level keyword analytics, keyword grouping and organization features as well as integrated content authoring tools, all for the same price as other traditional keyword research tools (starting at $99/month). “For the same money I was paying for Wordtracker’s keyword search tool, I get all the same functionality I had with Wordtracker, with a deeper keyword database, keyword analytics, and really powerful keyword organization tools layered on top,” says WordStream customer Kwessi Annor. “So making the switch from Wordtracker to WordStream was a no-brainer.” Rather than presenting a static list of keyword suggestions along with a handful of related keywords, WordStream for SEO provides users with: Traditional Keyword Research : WordStream for SEO generates keyword suggestions that are pulled from a deep database of search engine querie Personalized Keyword Suggestions : WordStream for SEO goes further than traditional keyword generator tools by mining site data to discover relevant keyword opportunities that people are already using to find the site Keyword Analytics : Instead of vague estimates based on popularity, WordStream provides accurate visit and goal data for keywords from the site on a continuous basis Keyword Organization : WordStream for SEO has sophisticated grouping and organization capabilities, which let users segment keyword lists and uncover content opportunities, analyze data in strategic clusters and create a SEO-friendly information architecture Content Authoring : The Blog SEO Tool within WordStream for SEO connects keyword research with content creation efforts to help generate better, more focused, search engine ready blog posts, product pages and sales copy Part of the WordStream for SEO toolset, Blog SEO, is a Firefox plugin that works alongside content management platforms, such as WordPress, Blogger and Drupal. Blog SEO allows users to discover more specific keyword and copy ideas around general or more granular topics as they are writing. The Blog SEO plugin also keeps a running count of each keyword phrase as it is used, working to keep writers “on message” after the initial research stage. “The Blog SEO plugin is the next step in the evolution of smarter SEO tools, and is a must for anyone who creates Web copy on a regular basis, be it a marketer, blogger, PR professional or social media marketer,” says Larry Kim, Founder and Vice President of Product Development at WordStream. “By integrating keyword research with content authoring, this tool helps make your copy more powerful, compelling and SEO-friendly, so it gets found by search engines and persuades more people to take action.” To explore WordStream for SEO and experience the full keyword research and content authoring toolset, you can sign up for a FREE trial by going to: http://www.wordstream.com/seo-free-trial . About WordStream WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of search engine keywords . WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool and an AdWords tool —for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action. WordStream believes that an organization’s keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts. #### WordStream Press Contact: ?Ken Lyons, Marketing Manager?617-963-0563, klyons@wordstream.com .

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WordStream Launches SEO Toolset with Advanced Keyword Research and Content Optimization Features

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