0 Comments

9th
APR

Internet Marketing & Seo Tips: 2 Ways To Effectively Target Your Audience Online

Posted by under Pay-Per-Click

It’s far from a secret that the internet is the place to be seen as an advertiser these days. The worldwide web is absolutely awash with pop up ads and branded content, rightly so given the millions of consumers surfing, searching or sharing on this platform at any given time. As a marketer, therefore, it has become vitally important to not only know your audience, but to reach them successfully. Every advertising dollar counts, and they must be invested in the places where your target consumers can be found. As such, this article will address two targeting techniques for improving the effectiveness of your online marketing efforts: day-part targeting and events-triggered targeting. Day-Part Targeting involves marketing to consumers at certain times of the day. Having identified your target customer, it is important to build up an idea of their online habits. Specifically, this involves determining exactly when can they be found online. If they work full time, it is perhaps not the best idea to send them emails about your latest product offers at 9am, especially on a Monday. A shrewder choice might be to send these types of messages at lunchtime on a Wednesday, when your targeted audience would be more likely to be on a break. It is also important to think of what your consumer may want at a specific time when they are online. For example, a 24 hour deli should post paid search ads that appear after midnight looking to attract hungry students after a night out. The concept is very simple: consider who your target is and when they might be online in order to maximize conversion. Events-triggered Targeting is a method that seeks to take advantage of different events in the world, from birthdays to Valentine’s Day, from rainy afternoons to political crises. These events can be divided into scheduled and non-scheduled. Scheduled events such as birthdays present an opportunity to engage with your consumer; it provides an opportunity for a marketer to sell the companies’ latest promotions without being invasive. Unscheduled events should be quickly acted on whenever they occur. Utilize cold weather in your advertisements even if your company does not sell heaters. ‘Beat the freeze with these hot new deals’ could be a slogan for any company, but it becomes more relevant given an appropriate climate. The advantage with unscheduled events is the opportunity to leverage current events and use them to drive traffic toy your conversion pages. Online ads can be created and published within minutes; a feat that few other media can rival. The key factor with each of these approaches is presenting an opportunity to your audience at the optimum point at which they are most likely to buy.  If a marketer can identify the moments when consumers will be most likely to make a purchase or seek more information – and create touchpoints that correlate with those moments -  their online conversion rates will almost certainly increase. - About the Author: Tim Kennedy writes on behalf of inSegment, Boston’s leader in  search engine marketing , internet marketing , and the home of  Boston SEO . Article Source

Read the original:
Internet Marketing & Seo Tips: 2 Ways To Effectively Target Your Audience Online

0 Comments

8th
APR

Widen Your Visibility With Ppc

Posted by under Pay-Per-Click

The internet is a tool that has immensely positive potential.  Simply by entering the scene and throwing their hat into the ring, advertisers can increase their visibility exponentially. Advertising to the known Using PPC, advertisers will be able to put their message out to the people they know they already want:  their target audience.  Knowing the websites frequented by a particular population will help widen visibility among that particular demographic.  Through this sort of targeted approach to PPC advertising, advertisers are able to widen their visibility among the known. Advertising to the unknown PPC has the ability to defy demographics.  For advertisers who may either be seeking to diversify their consumer population or seek out other possible markets, PPC is a gift.  By selecting publishers that tend to attract traffic of a less predictable or more diverse nature, advertisers are able to advertise to the unknown.  This practice could return many dividends, especially for businesses or enterprises looking to keep themselves relevant in an ever-changing world. Advertising without paying PPC only calculates an advertiser’s cost by the click.  However, the ad may appear in a rotation of other ads with frequency negotiated between the advertiser and the publisher.  This set-up means that an ad may appear countless times to potential consumers without ever being formally selected.  However, by becoming a repetitive presence, advertisers can benefit from the passive effects of being seen.  Online seekers who are repeatedly exposed to the ad will be more likely to select that ad when they need the offering listed. By using the power of the internet and PPC, advertisers are able to widen their visibility.  This visibility could potentially translate to higher dividends for the wise advertiser. - About the Author: Joe Praveen Sequeira ~ is an award winning, best-selling author, speaker, educator and professional Internet Marketing Consultant focused on helping businesses of all sizes, increase their online sales, boost web site traffic and strengthen their overall brand through established online marketing strategies. He has overseen hundreds of Internet marketing campaigns for fortune 500 companies and is the Founder & CEO of The eMarketing Pro , a thriving Internet marketing and eBusiness consulting firm. Article Source

Read the original:
Widen Your Visibility With Ppc

0 Comments

6th
APR

Landing Page Optimization Deep Dive: Interview with Tim Ash

Posted by under Pay-Per-Click

Tim Ash is a marketing machine. He writes a blog, contributes to Search Engine Watch, hosts a weekly show on WebmasterRadio.fm, is author of the book “Landing Page Optimization”, speaks at numerous conferences and is the chair of the upcoming Conversion Conference in May. Oh, and he also runs SiteTuners , a successful landing page optimization consulting business and has launched a new tool called AttentionWizard that offers eye tracking “without the eyes”. Tim has worked with American Express, Sony Music, American Honda, Coach, COMP USA and many other major brands. “Landing page testing is the best accelerator of your business that you have available.” Tim is a very smart and very nice guy who took a few rare moments of time to answer a few questions about measuring social media ROI, budgets for testing, common mistakes, tips, tools and how he stays current in such a fast paced and changing field. Please tell us about your background, your business, and the book? I am a recovering technologist. I almost got my PhD in computer science, but dropped out to start my first Internet consulting business. Over the years we have focused on driving traffic. But after a while it became clear that the bigger problem (and business opportunity for us) was to improve the efficiency of that traffic once it landed on the website or landing page. That’s how SiteTuners was born. We offer a range of consulting services to improve conversion, full-service landing page tests in which we guarantee performance improvement, and software such as out cutting-edge TuningEngine testing software, and the AttentionWizard visual attention prediction tool. We work with some of the biggest companies in the Internet universe, as well as scrappy smaller companies. I wrote the Landing Page Optimization book a couple of years ago and it has been very well received. Wiley Press has asked me to write a second edition that I am co-authoring with Rich Page and Maura Ginty. It will be out early next year and will have over 150 pages of completely new content. There’s a lot of speculation about social media and measuring ROI . Do you have examples where conversions were improved from content on a social network or other social media site as a result of a/b or multivariate testing? What is significantly different about measuring social media marketing efforts versus search marketing where the goals are conversions? The fundamental principles are the same – you should be trying to increase the efficiency of conversion actions that have a measurable impact on your business. The only difference is that the conversion actions might not be sales, but rather “micro conversions” such as re-tweets, fan page sign-ups, or visits to blog or content pages that you are trying to promote. So if you can lower your cost-per-acquisition for any of those actions, that is good. What makes testing a bit more tricky to conduct in a social media setting is that you need steady traffic sources over an extended period of time. Unfortunately much of social media happens very quickly and results in one-time traffic spikes that go away. The type of social media marketing executed by many SEOs does seem to behave according to the “go hot” principle where content gets voted on and attracts spikes in traffic. However, many companies are building networks on social channels and community participation often drives more steady streams of traffic according to the content publishing schedule of the brand. When it comes to measuring social ROI, are you seeing more social media marketing efforts fall in the first situation versus the second? Many social media programs are based on “go hot” kinds of activities. The content is often “perishable” and time-sensitive. But there is also long-term “content farming” activities which continue to add to a pool of general company awareness through creation of new content pages on the website, whitepapers, blog posts, and media placements. This takes a more disciplined approach and a long-term commitment of resources, so in our experience is more rare. This is one of those “it depends” questions but let’s give it a shot. Is it your experience that most marketers allocate budget for testing as part of overall web analytics? What percentage of that budget should go towards ongoing testing for say, an ecommerce site? What advice do you have for getting more approved? Landing page or conversion rate optimization is not a part of Web analytics. It is a top-line revenue-growing activity. How much would you pay for a 5% increase in volume? 10%? 50%? Landing page testing is the best accelerator of your business that you have available. It should not have a fixed budget. The economically rational thing to do with any marketing activity is to keep spending money on it as long as it produces a positive ROI. Setting fixed budgets is the same kind of silly logic that some companies use when driving traffic. If you have a fixed pay-per-click budget and you could buy more profitable traffic above that threshold, you are just throwing profits away. It’s interesting that you say that when it comes to budget allocation, since both concern measuring and improving web site performance. Of course there are many things that make sense to a consultant or service provider that don’t necessarily fit with the reality of how companies forecast their marketing budgets. Have you been successful at winning more budget with the “keep spending money on it as long as it produces a positive ROI” argument or do you only work with companies that have more flexibility with where they spend? Technically landing page testing is part of measurement and Web analytics should always be actionable. Unfortunately often it is just looking in the rear-view mirror at things that have happened in the past. My friend Jim Sterne insists that all Web analytics should be forward looking and actionable, otherwise it is useless. But in practice most analysts spend more time on data mining and not on landing page testing. If you have a testing mindset, then the question you continually ask is “Where can I make the biggest impact on our business by tweaking a mission-critical step in our value creation chain?” If you do that, the resulting improvements should make the business a big pile of money and will create psychological momentum inside of your company for further testing and experimentation. Once an organization gets excited and buys into this continual-improvement mentality, the testing budget question often goes away. What are some of the most common mistakes experienced search marketers make when it comes to landing pages? Top 5? That’s easy – I can give you more than 5. If you have heard my “ Seven Deadly Sins of Landing Page Design ” presentation, you know that there are seven common types of mistakes on all landing pages: unclear calls-to-action, too many choices, asking for too much information early in the process, too much text, not maintaining continuity with the expectations that were set upstream of the actual landing page, visual clutter and distraction, and lack of trust and credibility. What tools do you recommend (in addition to Google Website Optimizer and those at SiteTuners like AttentionWizard) for corporate marketers that are still fairly new to conversion rate improvement? Advanced tools? There are a number of tools that have come out in just the last couple of years that make it much easier to diagnose and correct conversion issues. These include ClickTale.com , CrazyEgg.com , UserTesting.com , and CrossBrowserTesting.com . How do you stay current with practices? Do you have favorite conferences, books, blogs, newsletters or other resources that you rely on? Wow – that’s tough. There is an explosion of resources around landing page optimization. I pay attention to Bryan Eisenberg , Avinash Kaushik , Anne Holland , and try to look for interesting resources through Twitter tags like #lpo, #cro, and #measure. Conferences like Search Engine Strategies, eMetrics, and PubCon always feature solid content on the topic. Conversion Conference is coming up soon (May 4-5 in San Jose) with some big names in the conversion and testing space including Bryan Eisenberg, Jakob Nielsen, and yourself. Who is the conference for and why should they come? What prompted you to start it? I created the new ConversionConference.com series to give conversion improvement it’s own home. Until now, conversion has been a side topic at conferences that focused on driving traffic. The first event will be in San Jose next month, and then in Washington DC in the fall. There is also a German show in Hamburg, and other international shows on the drawing boards. The San Jose show will feature three dynamic keynotes that you mentioned. There will also be twenty six fast-paced sessions over two days covering all aspects of conversion. The presenters are all top notch. The show is held in parallel with eMetrics and will share the expo hall, lunches, networking events and the Conversion Bash party put on by WebmasterRadio.fm. The top conversion tools and services companies will also be there. If you want to turbocharge your online marketing you should be there. By the way, your readers can use an exclusive promo-code “ CCW562 ” for an additional $100 off of the early bird rate if they register by April 15th. Thanks Tim. You can connect with Tim Ash on the social web at: Twitter Facebook LinkedIn Blog © Online Marketing Blog , 2010. | Landing Page Optimization Deep Dive: Interview with Tim Ash | No comment | http://www.toprankblog.com

Go here to see the original:
Landing Page Optimization Deep Dive: Interview with Tim Ash

0 Comments

5th
APR

Advantages Of Pay Per Click Method In Making Money On The Internet

Posted by BlogPostman under Pay-Per-Click

One of the most popular ways in making money online is via pay per click (PPC) method, but what is this method about?  Can it truly be beneficial? PPC for an Online Merchant PPC involves putting little advertisements on other people’s websites or even on the search engine results pages.  You pay a pre-agreed small amount every time your ad is clicked on.  There are quite a number of nice things about this method.  First, you get to choose the keywords which you want your advertisements to appear under and what the exact wording of your ad should be.  Also, it is your decision as to how much you are going to pay per click and how much you would be willing to spend in a day.  You can also choose which regions you would like your ads to be displayed in (in the case of search engine result pages ads). PPC and SEO PPC is a great advertising technique so you can generate fast traffic to your site.  Search engine optimization or SEO can not give immediate results like PPC can.  If you want to get into this kind of advertising, you can check on the major services: Google Adwords, Yahoo Search Marketing, Miva, and Go Click. PPC for Affiliate Marketers PPC is a great way to earn money in affiliate marketing.  The affiliate can earn some passive income by simply placing an ad on his or her website.  Every time a visitor clicks on the link (ad), the affiliate gets a certain amount. – About the Author: Aden Clark is an online business mentor that learns average people how to start and develop a successful online business. Join his Free, 7 day, online business course that will teach you how to copy his exact method that generates at least $100/day. - Learn how to make at least $100 per day on autopilot, – Free video tutorials that explain everything step by step, – No experience is required to make money from this method. Visit Profit-Academy.com now to get started on the Free Business Course that teaches you exactly how to Make Money Online ! If you stick to this one method then you can easily create enough income to quit your day job. Article Source

Read the rest here:
Advantages Of Pay Per Click Method In Making Money On The Internet

0 Comments

4th
APR

Develop Your Ppc Plan

Posted by BlogPostman under Pay-Per-Click

No good business happens without a good plan.  No good PPC marketing campaign can happen without an effective PPC plan . Know your resources The possibilities are endless (quite literally) once you enter the world of the internet.  Before you even press the power button on your computer, you need to assess your resources.  Set your own budget, know the time limits of your advertisements, decide if you are able to handle the influx of attention from PPC.  Once you know your resources, you will know which venues are best suited to you and which you will prefer. Know the players There are the “big three” that are very trustworthy, tried-and-true.  These PPC publishers are good options for nervous first-time advertisers.  However, these venues carry heavier traffic and, therefore, heavier competition.  Smaller publishers abound endlessly, but they carry a higher risk in terms of exposure, but also fraud.  Knowing who is out there and their track record can mean a lot later in the planning phase. Know your goals Deciding what you want to get out of the PPC advertising experience is important to maximizing PPC effectiveness.  Knowing who you want to reach, what you want to say to them and what you want them to see about you will help determine your ad and ad placements.  Goals and budget must be reconciled with each other, but can unite to create a very successful PPC experience. The most important thing when forming a PPC plan is to educate yourself at every step.  Knowing the industry norms will help you maintain status as a savvy advertiser.  Setting high expectations within the realm of what is considered normal will acclimate you to the industry and promote a tradition of positive PPC experiences.  No matter what you do, however, planning is the key. – About the Author: Joe Praveen Sequeira ~ is an award winning, best-selling author, speaker, educator and professional Internet Marketing Consultant focused on helping businesses of all sizes, increase their online sales, boost web site traffic and strengthen their overall brand through established online marketing strategies. He has overseen hundreds of Internet marketing campaigns for fortune 500 companies and is the Founder & CEO of The eMarketing Pro , a thriving Internet marketing and eBusiness consulting firm. Article Source

See the original post:
Develop Your Ppc Plan

« Previous Posts
Next Posts »

Copyright © 2010 Jetting Blogs - Subscribe (RSS)