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Principles Of Facebook Direct Marketing

Posted by BlogPostman under Pay-Per-Click

In today’s world there are several affective ways to market and advertise anything you desire online. Google has reinvented the internet and what it is today, but let’s not forget about the other ways of driving traffic to your site. When advertising to anyone on the internet, the easiest way to have your site seen by the most people is by advertising it on a search engine or network that has the most amount of traffic. Obviously, today that is Google followed by Yahoo, then MSN.              Those are only search engines. Social networks such as Myspace, Twitter, and Facebook have blown up into a social monster that no one has every witnessed in the past decade. Although Myspace is still very active with just over 70 million users, Facebook has taken the cake with nearly 400 million people worldwide and growing! How would you like to advertise you site or product to that many people and be able to choose the type of people to advertise to? Well you can do just that with Facebook Paper Click Marketing.             Facebook offers paid advertisements on their network. The coolest thing about Facebook marketing is that you choose the people you want to market to. You’re able to choose the ages of people that your ad will be seen by. You can also select the area of interest that matches other people’s so only those will be able to view your site. Not only is this important, but it is also cost affective. With Facebook advertising you can market to only those who you think will be best qualified for your special offer.             Here are some quick and easy principles when it comes to using Facebook to market your product. Facebook ads should always consist of shiny objects. Since Facebook allows you to place a picture in your ad, it is imperative that you use a picture that catches the eyes of your customers. Unlike Google, Facebook ads will not show the URL your ad is linked to. Facebook will also show your ad at random.             Some of the best ad examples should tell a story, ask a question, and or even promise some amazing benefit. What’s even better, Facebook actually lowers your cost per click drastically if your ad has a high click thru rate! The more popular your ad, the cheaper it will cost to run it. Get your business on steroids today by creating a Facebook ad that will appear in the eyes of potentially hundreds of millions! – About the Author: To be apart of an organization that helps its members achieve wealth, develop high levels of emotional well-being, and much, much more visit http://www.accomplishedentrepreneurs.com Email: josh.accomplishedentrepreneurs@gmail.com Article Source

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Principles Of Facebook Direct Marketing

Twitter New Ad Platform – ‘promoted Tweets’

Posted by under Pay-Per-Click

One could argue that prior to launching a business there needs to be some form of monetary or revenue strategy set in place prior to implementation. This would be the logical argument and to think otherwise would be bad business. But the digital world has turned this idea on it’s head. Social network companies like Facebook and Twitter build products that are both useful and addictive, generating enormous amounts of traffic and loyal users. Building a business model is not a priority for them until the tipping point of users has been reached and the risk of turning off current users with advertising is low. Understandably there has been a lot of hype around twitter and possible revenue strategies mainly because the company has been funded by investors and has yet to spread it’s legs and turn significant profit. Up until now it has relied upon its ’self serve advertisements’ to generate revenue. This has already proved appealing for some big brands and is a growing area for digital marketing spend. Twitter announced this week that on the 20th of April this year it will launch it’s ‘Promoted Tweets’ which will place ad’s on twitter via search results. Initially the ad’s will work similar to Google’s Adwords, triggering on specific key words, but will have the capablitiy to change depended on consumer behaviour.  The potential for viral marketing is enormous via Re tweets. Companies announcing specials and deals will reap enormous benefits from the web’s answer to traditional word of mouth. You can find out more here: www.focussearch.com.au – About the Author: Article Source

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Twitter New Ad Platform – ‘promoted Tweets’

Comment Management Tools You Should Know

Posted by under Pay-Per-Click

What is Comment Management?  Virtually all blog software offers commenting functionality, so why would you need a 3rd party comment management service?  Many of the comments and “reactions” to content posted on a blog never make it to the blog itself – the source of the conversation. Comment Management tools provide all the expected features and also pull in mentions & citations of the post as well. That way when someone reads a post on your blog, they can see comments made directly on the post as well as mentions made of of the post on other sites like Twitter. Should you add a comment manager tool to your blog? It depends how much of your social engagement is happening off your blog and also whether you feel it will add to the user experience to see a collected list of on and off site interactions. For many blogs, citing comment and reaction counts is simply a matter of social proofing and popularity. For others, it’s an attempt to harvest all the conversation about a post at the source. To help you decide, here are the three main comment management tools to consider: ECHO from JS-Kit offers a wide array of features. It can be embedded on a blog or static web site and pull in comments from Twitter, Digg, comments from other blogs, FriendFeed and several others. Commenters can choose to promote their comments simultaneously to Twitter, Facebook or Google Friends. Sites like Technorati and Guy Kawasaki use ECHO.  We tried JS-Kit but didn’t like not being able to show comments on top of the off site citations under each post.  JS-Kit ECHO Live is $12/year and ECHO Live white label is $48/year. There is also a PRO version with many other controls and features with costs according to page views ranging from $195 to $1995 per year. Disqus , as you may have noticed, is the commenting system we are currently using on Online Marketing Blog . Disqus lets readers choose their identity, via: Facebook Connect, OpenID, or Twitter Sign-in, when they leave a comment. Comments can be threaded and the moderation dashboard is easy to use. Off site references to your content on Twitter, FriendFeed, Digg, and YouTube are pulled in as “Reactions”. You can sort comments as we do, on top, then show the reactions below. Readers can choose to cross post their comment to other social media sites like Facebook and Twitter.   You can edit comment content but not the names of commenters, which is frustrating because some spammers write really useful comment content but spam them hell out of their names and links. The base version of Disqus is free. Disqus VIP offers much hand holding support and analytics. Cost is not disclosed on the site so it must be very expensive. IntenseDebate was acquired by Automattic, the company behind WordPress and therefore, can be easily added to WordPress blogs as well as TypePad, Tumblr or Blogger blogs. There’s comment threading, notification by email, commenter profiles and points, moderation, cross posting to Twitter and several other features.  IntenseDebate is free. Which comment management tool is right for you? It depends on your use. If you have a static web site and you’d like to add comment features, then ECHO might be a fit. If you want something that offers all the basics and works natively with WordPress then maybe IntenseDebate is your pick. If you want more features and also don’t want to pay anything, then it’s possible Disqus is the choice for you. The great thing about these tools is that they are easy to install and test out. Here are other reviews you might find useful on these comment management systems. Blog Comment System Shootout: Disqus vs. Intense Debate vs. JS-Kit Echo – 40 Tech 3rd Party Comment System Roundup – Dave Mosher’s Blog Although I pinged Facebook and Twitter connections for examples of other 3rd party comment management tools that pull in off-site citations, I didn’t hear about any. I didn’t find much on Google either. There are other comment management services, tools and plug-ins, just not any (that I’ve found) that automatically pull in 3rd party mentions of your content. If you know of other comment management systems that pull in comments from other social media sites, please share in the comments. Do you use any of the the tools mentioned above? What has your experience been? What features would you like to see added? © Online Marketing Blog , 2010. | Comment Management Tools You Should Know | No comment | http://www.toprankblog.com

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Comment Management Tools You Should Know

Sponsored Posts – Measure The Risk Carefully

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Sponsored posts have been a hot topic in the blogosphere and among marketers the last few years. What exactly is a sponsored post?  The simple answer is:  a company pays a blogger cash to blog about their product or service.  This is different than an advertorial since the blogger is paid cash to write the content as opposed to the sponsor creating the message. An entire cottage industry of companies such as IZEA, Smorty and a slew of others have sprung up to offer a variety of methods to pay for sponsored posts.  Some require bloggers to say good things.  Others tell bloggers they are free to write what they wish.  But in either case, there are potential risks involved marketers should be aware of. Many digital audiences appear to have an  issue with sponsored posts because they see it as a breach of unwritten editorial rules of the web.  It is for that core reason sponsored posts remain controversial. For the purposes of this post, I am just talking about cash for blog posts.  This a different animal than offering sampling, trials or demos of products. Let’s dig into why sponsored – aka cash for blog posts – are something you should measure the risk of carefully: Sponsored posts may draw the eyes of the engines Cash for blog posts could be risky behavior if the sponsored links are follow links.  Matt Cutts at Google has publicly stated that paid posts should not affect search engines .   A simple solution for companies brokering sponsored posts is to require the no-follow attribute added to links within the content.  Some pay-per-post companies offering this service state they require it.  Some bloggers may adhere.  But many bloggers have no idea what a no-follow attribute is and may not follow this guideline.  Additionally, bloggers and marketers engaging in outright cash-for-play are involved in risky behavior even with no-follow links.  This is due to halo effect of linking in the social web, and may walk a thin line with the engines who are paying attention to these campaigns. Before engaging in sponsored posts, consider organic outreach More than 80% of bloggers are already writing on products and brands .  In other words: be remarkable, have great marketing/PR and you’ll be talked about.  Learn the intersection of social media and PR , begin content marketing and engage in strategies that inspire natural coverage, conversation and influence.  The organic approach yields the highest results: since sponsored posts must have no-follow links, the SEO and PR intersection does not exist. Sponsored posts may train audiences to expect cash to write about you By engaging in sponsored posts, you may succeed in training audiences to expect a return every time they mention your brand or product.  Instead of growing in an organic fashion, sponsored posts may keep your brand out of the natural conversations and put you on a treadmill of having to pay cash for coverage.  And that’s not a sustainable way to grow a web community . May be seen as inauthentic Due to FCC rules , all sponsored content must be disclosed.  With this disclosure and transparency, readers see the content was influenced by cash, not the author’s true perception of the product or brand.  This potentially destroys the true power of word of mouth .  It affects the blogger as well:  they may lose the trust of a carefully built audience.  Audiences may not believe a blogger thought a product was great because that blogger was paid to talk about it. Sponsored posts are advertising – not social media Companies who pay bloggers cash to write about them are engaging in advertising, not social media.  Would you pay someone cash to talk about your company or product at a party?  What would everyone else at the party think?  That’s exactly what happens on the social web when users see bloggers taking cash to write up products.  So if you think it’s a risky play to pay people cash to talk about your brand or product in person, it’s equally so online (perhaps even more so since the web is referential). Organic push methods do exist Newswires, article submissions, advertorials, syndication products, and other paid methods of gaining exposure amongst web audiences exist.  The social web as a whole has less issues with these services because they are not paying individuals directly to talk about them.  Rather, they are paying to have their messages added to areas they will be found – and then reacted to – without cash going directly to users or leveraging a personal brand for influence.  Communications professionals can use paid tools to cross the editorial line with less risk than directly paying cash to individuals. Conclusion Forrester research has been touting the positives of sponsored conversations.  Jeremiah Owyang says they are here to stay .  There are companies engaging in this tactic and doing fine.  I’m not ruling the tactic out entirely, but I do wish to caution marketing and PR professionals to weigh the risk carefully.  Sponsored posts may run counter to a social media marketing strategy focused on inspiring organic attention and building a community based on trust.  They do not provide the SEO benefits of organic outreach.  Consider your larger objectives and strategies carefully and ask yourself  if sponsored posts are the tactic for you.

New Google Design & Not Entirely Unlike Jeremiah Owyang

Posted by under Internet Marketing, Pay-Per-Click

No this is not linkbait using Jeremiah’s name. Read on to find out what this “not entirely unlike” business from Google is all about and what it has to do with him. A while back I wrote about the new design Google is testing (which I like a lot) that adds a third column to search results along the left side.  It’s come and gone a few times since then as I move about the country and as Google reveals it for testing. As of this morning, Google is delivering the new design to me again and I noticed something different after doing a search on my name. (Admit it, you Google your own name too!) At the bottom of the new column it shows an unconventionally named, “Not entirely unlike” result.  What kind of label is that? It reminds me of the slang phrase, “it doesn’t suck”. With the addition of Google Profiles and real-time search as well as many other sources, it’s interesting that Google is making such a distinction at the individual level. However, it’s not just people being referenced as “Not Entirely Unlike”. Here are an interesting set of connections that came up: Lee Odden > Not entirely unlike:  Jeremiah Owyang Jeremiah Owyang > Not entirely unlike: chris brogan, robert scoble, charlene li, om malik, john battelle John Battelle > Not entirely unlike: guy kawasaki, david weinberger, seth godin, robert scoble, om malik Om Malik > Not entirely unlike: marshall kirkpatrick, walt mossberg, kara swisher, robert scoble, john battelle Robert Scoble > Not entirely unlike: dave winer, jason calacanis, jeremiah owyang, steve rubel, guy kawasaki Guy Kawasaki > Not entirely unlike: seth godin, john battelle, robert scoble, clay shirky, lawrence lessig And on and on it goes with circular references (except for me, since I hardly belong in a list with these people). The notion that many public figures on the web frequently reference each other or at least cite common concepts and resources may very well be supported by the connections listed above.  Also I would note this is not the same as the “Related searches” that often show at the bottom of the search results. Is there anything useful in the “Not entirely unlike” feature for marketers? I’d say it’s about as useful as the Wonder Wheel if you were to use it for keyword brainstorming or research. Besides certain people’s names, it does come up for certain, general phrases too: Internet marketing > Not entirely unlike:  search engine optimization, online marketing, affiliate marketing CRM software > customer relationship management, erp, financial software, crm solution, business software Coffee > espresso, cocoa, orange juice, banana, chocolate Interestingly, it doesn’t fire for phrases like, “iPad”, “iPhone” or “Apple” but does for “smart phone” and “google phone”.  To test this yourself, Google must have chosen to display the new Google design to you. It doesn’t work with the current form of Google. Are you getting the new Google design? What do you think of it? Are there other features you’ve seen that are interesting?