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Pay Per Click Management Services in Five Simple Steps

Sat, 24 Apr 2010 09:07:42 +0000

There are five simple steps for success in pay per click advertising. I’ve got set them out so as of sequence to illustrate my points. Pay per Click members have one factor in common; they thought of, understood and avoided risk. Perceive the 5 necessary steps to method for your success. The first thing to choose is what you would like to accomplish. Ultimately, most advertisers want to sell something. Some are specific, others want traffic to their website or their business for family and little business matters and some wish to draw awareness to an encouragement as several wish to urge noticed prior to their competition in on-line searches. Pay per click will short cut search engine optimization to a high up position in search results. Knowing what you want will guide your strategy. For results in search on advertising, the ranks you achieve vary on several, maybe sudden, factors. The location result depends on how shut the keyword equal is and who else desires to advertise in the identical place. The sellers of advertising space need to form the foremost of their profits and evaluate advertisers. Your results can differ, from accomplishment to disappointment, primarily based on your headline and copy. An ad for ‘Responsive Solicitor’ may do less well than, ‘Half Price’ – from knowledgeable and responsive firm’. Landing Page – For pay per click success brings your customers to a ‘landing page’ written for them and therefore the advertisement that just fascinated them. If I need a [*fr1] price can and land on a page that has a plain headline ‘[*fr1] value’ and has heaps of data concerning the procedures. It is incredible to predict human behavior. These 5 steps will every be polished in an expected means that allows businesses to work their approach to low cost and effectual pay per click advertising that gives unbelievable returns on deals and a lot of enhanced results than competitors. At the subsequent level the best practitioners can apply testing on tiny variations of every step to boost performance and gain both better results and competitive advantage. - About the Author: Quick Recap:The Pay Per Click Management Services in Five Easy Steps are: • Settle on is what you want to accomplish. • Place of advertisement. • Selecting the right Key Words for your Pay Per Click Management Services .• Landing pages. • Keep an eye on your competitors. Article Source

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Pay Per Click Management Services in Five Simple Steps

Principles Of Facebook Direct Marketing

BlogPostman — Fri, 23 Apr 2010 01:43:31 +0000

In today’s world there are several affective ways to market and advertise anything you desire online. Google has reinvented the internet and what it is today, but let’s not forget about the other ways of driving traffic to your site. When advertising to anyone on the internet, the easiest way to have your site seen by the most people is by advertising it on a search engine or network that has the most amount of traffic. Obviously, today that is Google followed by Yahoo, then MSN. Those are only search engines. Social networks such as Myspace, Twitter, and Facebook have blown up into a social monster that no one has every witnessed in the past decade. Although Myspace is still very active with just over 70 million users, Facebook has taken the cake with nearly 400 million people worldwide and growing! How would you like to advertise you site or product to that many people and be able to choose the type of people to advertise to? Well you can do just that with Facebook Paper Click Marketing. Facebook offers paid advertisements on their network. The coolest thing about Facebook marketing is that you choose the people you want to market to. You’re able to choose the ages of people that your ad will be seen by. You can also select the area of interest that matches other people’s so only those will be able to view your site. Not only is this important, but it is also cost affective. With Facebook advertising you can market to only those who you think will be best qualified for your special offer. Here are some quick and easy principles when it comes to using Facebook to market your product. Facebook ads should always consist of shiny objects. Since Facebook allows you to place a picture in your ad, it is imperative that you use a picture that catches the eyes of your customers. Unlike Google, Facebook ads will not show the URL your ad is linked to. Facebook will also show your ad at random. Some of the best ad examples should tell a story, ask a question, and or even promise some amazing benefit. What’s even better, Facebook actually lowers your cost per click drastically if your ad has a high click thru rate! The more popular your ad, the cheaper it will cost to run it. Get your business on steroids today by creating a Facebook ad that will appear in the eyes of potentially hundreds of millions! - About the Author: To be apart of an organization that helps its members achieve wealth, develop high levels of emotional well-being, and much, much more visit http://www.accomplishedentrepreneurs.com Email: josh.accomplishedentrepreneurs@gmail.com Article Source

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Honest 7search Review

Thu, 22 Apr 2010 12:39:21 +0000

In this 7search review I’m going to cover some of the reasons why I like this website and allow you to make a decision for your advertising needs. With Google banning a ton of accounts and having to deal with quality scores and having to create silo sites and content, you can advertise your website without all of the headache using 7search. Now if you want cheap clicks and quality leads for your business this pay per click engine really delivers when it comes to getting you the exposure that you desire. With clicks starting at around 0.01 cents per click you cannot go wrong. Not every market is going to be this cheap but it is possible to receive clicks that low if you search through the keyword too that is given to you. For affiliates out there on the web you can promote different programs and directly link to the advertiser sites without any problems. The great thing is that you can get a campaign up and within minutes start receiving a good amount of traffic. The key is going with keywords that have at least 2 words in them to help your conversion rates. I’m going to go into detail in a later post on exactly how you want to set your campaigns up for maximum ROI The Good : New advertisers will love the layout and easy of use. 7search has changed their click fraud protection in order for you to have the best chance of avoiding fraud in the search engines. Most will like the cheap clicks and fantastic customer service. The Bad : The bad thing about this search engine is that there is a low volume of searches and it may be difficult to get a good amount of traffic for search terms that are 2 words or more. In Conclusion : You can’t go wrong at least trying this pay per click engine out, I’ve been running several campaigns and I’ve had success with their advertising network. I highly recommend taking a look at what they can do for your business. - About the Author: Click here to check out 7search.com Article Source

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Honest 7search Review

Top Benefits Of Ppc Marketing

Mon, 19 Apr 2010 12:16:44 +0000

PPC is one of the most valuable marketing tools available today for web business owners. It is a great way for them to generate traffic and sales quickly to their site. It has proven to be very beneficial to all web business owners no matter what the size of their business is. There are also other great benefits to running a PPC marketing campaign. First of all there is the benefit of financial planning. With PPC marketing you have the ability to set up a daily budget for the amount of money you would like to spend on advertising in any given day. If your marketing campaign seems to be making you huge revenue then you can increase it any time you feel you are ready.There is no set limit on the amount that you are able to spend• PPC marketing is a well planned targeted campaign that you create. You will have the choice of what keywords you would like to use on your site. These keywords will also ensure you to get specific traffic to your site based on your product. There needs to be careful planning in this stage of the game though to ensure that it takes off successfully. • PPC Marketing also has campaign flexibility. PPC will help you accent your products brand name as well as its quality. At any time you can add or remove keywords to your ad campaign to drive even more traffic and sales to your site. You also will have the ability to introduce any new components to your advertising campaign at any time. This will help you increase your ranks on the search engines. • Another benefit of PPC marketing is that you pay for what you get. Remember with PPC marketing you only pay for the number of clicks that you receive on your site. Unlike some of the other marketing tools that are available on the internet today you will pay for only genuine people that visit your site. These people are actually looking for your product which is why they clicked on your advertisements. These genuine people are usually the ones that are generating your revenue for you. • There is also testing potential that is available with your PPC marketing campaign. If you have launched a new product and would like to know how it will do with the general product you have the ability to do a test run. The number of clicks that you receive on the product will help you know if the product will generate revenue for you or not. • A final benefit of PPC marketing is that you are able to see instant results. A very well planned and researched PPC campaign can show you instant results. As you can see there are a lot of different benefits as to why you should choose PPC marketing for your advertising needs. - About the Author: If you are looking for high quality Blogging and Marketing eBooks with Master Resell Rights then visit our website www.cheapresalerights.com Article Source

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Key Questions to Optimize Your Content Marketing Strategy

Mon, 19 Apr 2010 11:45:01 +0000

I’ve been thinking about how entering the content marketing space is not for the faint of heart. It can be a signifcant undertaking both in terms of resources and a change in an organization’s approach to marketing and sales. Obviously, content marketing is better for some companies and industries than others. Outside help also makes a difference. While increasing numbers of companies are realizing they must provide more than product information to satisfy customers, many of those same companies fail by implementing random tactics and missing out on benefits like better search visibility. In order to take full advantage of the significant gains in search traffic that are available with a content focused marketing effort, it’s essential to answer some key questions: What do you really know about your customers? I put customers first before company goals because a social media and content focused marketing effort must emphasize the needs of those you’re trying to reach in order to meet your own. Think of it as, “Give to get”. Who are you trying to reach? Have you developed Buyer Personas ? How well do you understand your customers’ goals? What are your customers preferences when it comes to content discovery, consumption and sharing? What keywords do they associate with your products or services? Who are they influenced by? In what communities do they spend their time on the social web? What business objectives are you trying to achieve? What are your goals? What is your social media strategy ? What must happen for your customers before you meet your business objectives? What are teh key performance indicators that will help you measure the buyer persona’s path towards conversion? Do you have the measurement tools in place to properly monitor and measure for research and to determine the effectiveness of your marketing efforts? What does the competitive SERPs landscape look like? What does the search engine results page look like for the keyword phrases you’re after? The SERPs page is a big part of the competitive landscape for SEO. What types of web sites appear in first page results? Who is linking to them and not linking to you? What type of Universal results are triggered? (News, Blogs, Real-time, Books, Products, Local) What types of media are included in the SERPs for your target phrases? (Images, Video). Will the new Google design have any impact on the SERPs landscape for your target keyword phrases? What other types of search engines should you focus on besides Google.com, Yahoo.com and Bing.com? What resources will you need to succeed? Most companies are not in the publishing business. In order to achieve longevity for an optimized content marketing effort, it’s important to outline the resources available to implement including: content, people, processes. Content . What content do you currently have available for optimization? What content will you need to create according to your keyword glossary and customer needs? Know what digital assets you have available for publishing online and indentify what new media you may need to create, and who will be creating/promoting it. People . Who will create that content in your organization? What in-house content development resources do you normally use? What new content resources, including other departments, could you leverage for SEO? What other groups in your organization will you need to coordinate with in order to execute on promotions? Processes . what is the current content creation and promotion process? Identify how can you make optimization a baked-in part of established content publishing processes. Determin whether manual keyword glossary sharing is applicable or if the content management system can be modified to dynamically pull in keyword options when adding new content. Can SEO be made part of the corporate identity standards and incorporated into the style guide? What is the right tactical mix to help you reach your goals? Based on customer preferences, your goals, the SERPs and resources, what channels will you optimize? What mix of content creation will be used? Web pages, press releases, white papers, case studies, online newsroom with press releases, articles, video, images, audio, rich media, sharing content on social sharing web sites. How will you get the content creators within and external to your organization trained on content optimization? What oversight and monitoring methods will you use to ensure quality and avoid unfortunate overwrites? Also, what link building tactics will be emphasized? How can you leverage existing communications and relationships to increase relevant links? Can you tap into existing dealer networks, affiliates, branch office web sites and marketing partners for quality links? Can you get public relations on board with using links that are more likely to be included in placements? Can links be better optimized for SEO within other online documents such as press releases? How will you measure success and what tools will you use? Measurement is the most critical piece of an optimized content marketing program. Measurement with social media monitoring tools up front can be essential in defining the social conversations driving content creation, sharing and consumption that are consistent with your marketing goals. Once a program is implemented, analytics will help measure key performance indicators (KPIs), conversions and anything in between. There’s a lot you can measure so here are a few examples for SEO, Social Media and Online PR. SEO related measurement often includes search referrals and keywords that drive traffic to the web site, what search engines send traffic and what the visitors do once they visit. Relative measures of rankings and links can be useful as well. Ultimately, conversions are an idea measurement for SEO, whether it’s a white paper download, webinar signup or an actual product/service sale. Social media measurement often includes engagement metrics such as fans/friends/followers, comments, brand mentions & sentiment, referred traffic and links. Tracking buzzing topics on the social web can create opportunities for real time content creation/optimization and promotion. Online PR measurement often depends on determining the effectiveness of press releases distributed via email directly to a short list of journalists or to a newswire service for broader exposure online. Blog and publication mentions (unsolicited) as well as links and sentiment are also important. Do no underestimate the value and importance of using social monitoring and web analytics to help inform the ongoing content marketing opportunities and the creation of specific types of content in order to attract trending search traffic. Social conversations fuel search traffic. Understand the keywords most often used in social conversations and you may get a leg up on your competition by creating, optimizing and promoting content that’s being discussed and popular. © Online Marketing Blog , 2010. | Key Questions to Optimize Your Content Marketing Strategy | No comment | http://www.toprankblog.com

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Customize Your Items With Promotional Products

Sun, 18 Apr 2010 12:43:42 +0000

In a promotional industry , there are thousands of products to choose from where you can customize it using a logo or imprint. From apparels, office supplies, health care products, electronics, etc., business clients can choose to one of these products based on his or her preference. Small business owners can enjoy choosing the most affordable product so that they also have something to give away to their clients or customer. For example, they can choose the most affordable pen customized it with an imprint or logo making their business information at first hand. This is a very simple thing to do since pens do not need to be expensive, as long as the message on it can be seen and readable, and should also create awareness and curiosity to potential customers. Business clients normally use their logo and submit it to their promotional consultant so that they can get the artwork through electronic form for their approval. The colors must be an exact match as stated by clients. This artwork has to be approved by business clients before going into production. Sending the artwork to clients is just only a part of a process to ensure the accuracy of the information, so that it will not create any problem to business clients in the future. I would suggest you talk to a more experienced promotional products consultant because usually they advice any promotional ideas, and should go to any imprint methods appropriate for a chosen promotional products. They also know what is best to be customized and can advice which product can be excellent to work for your logo. They can also go from a supplier that can be trusted in terms of these promotional items so that in the future in will not create any hassle for their customer. Since there are more than 600,000 promotional gifts available, products can be chosen wisely to work for your logo or imprints. Several imprint methods are based on a product selected eligible for the type of imprint to choose from. For example, shirts can be imprinted in different methods. It can be silk screened, embroidered, four color process, and based on the type of shirts that client has chosen. Normally, embroidery method is used on polo shirts. Tees best work for a silkscreen method. On pens, depending on the type of pens, they usually use silkscreen or laser-engraved. In the advertising specialty, what promotional items set apart from any kinds of advertising is that, promotional giveaways use the five senses that people can see, hear, smell, taste or touch. It lasts long than the usual advertising method and these items can be passed from person to person making the business information at first hand. Small business owners can enjoy its benefits because promotional products are very affordable. They should only be creative and useful, and these giveaways create an impact or even a good image to your company. Promotional products work when used correctly and as long as it should be given to a right person, and these promotional items are not just only an ordinary giveaway to be handed out to anyone. At least, it should have a purpose. - About the Author: Julius Arevalo is a promotional products consultant with a five years experience in the promotional products industry. For more information, please visit the website address at http://saybasic.com . Article Source

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Using Vinyl Banners For Product Advertising

BlogPostman — Sat, 17 Apr 2010 18:24:19 +0000

The main priority of a good product advertisement campaign is to get more and more people to know all about your products and services. The advertising is going to tell the potential customers out there, all about the benefits of the product or the service. This is the main aim of good advertising; sway a potential buyer or customer to at least look through your product, if not buy it outright. There are plenty of product advertising mediums available out there. One of the most popular advertising medium is using vinyl banners as an advertising material. Not only can your products be advertised on these banners in a really stylish manner, but also the advertisements are going to last you for a really long time. Vinyl banners are quite durable; apart from that, you can find them in different colors, shapes, sizes and designs. You can not only use a vinyl banner for advertisement purposes for your business, but also to advertise special events like film screenings, exhibitions, political campaigns, school events, team events, company trips, seminars, restaurant promotion, musical concerts… forany occasion or event promotion, the use of banners are ideal. These long-lasting vinyl banners are more often used in areas which are prone to extreme atmospheric conditions like cyclones, winds, rain and typhoons. Long-lasting vinyl banners are digitally printed with base inks, which are semi-solvent. As these inks are water resistant, the printed words are not going to drip down the advertising surface, when exposed to water and air. You can also find vinyl letters stuck to a banner with an adhesive. As these banners are made of an extremely sturdy elastic material, you can find them in different sizes. So starting from 8 x 8″ to a maximum size of 16 x 100, ‘’ you can get the right vinyl banners of your choice and specifications, whenever required. .25 inches can be added on each side to adjust the dimensions of the banners. So, you have long-lasting sturdy banners, –advertising your products — which can be hung from any surface. So this is one of the best options for outdoor and indoor advertisements. Why use outdoor banners to advertise your business? First of all, these banners can be tailored to your specifications regarding color, design, style, and size. Many of these banners are going to come with a three-year warranty. These are extremely durable, and long-lasting. Continuous exposure to rain, sun, and air does not have a fading effect upon the ink or on the material. So once you have chosen your banner, and thought up the advertisement to be printed on it, you need to select the borders, fonts, themes, as well as graphics which are going to be printed on the banner. Custom banners can be used for promoting trade shows, festivals, reunions and other social activities. Custom full-color banners are a stylish advertising medium, which can be printed on both sides to entice more and more customers to your business. - About the Author: Bannerstoyou.com is a leading provider of vinyl banners in the USA and beyond. They can provide all your needs for vinyl banners for business or personal use. Tom Jacobsen is a writer for http://www.bannerstoyou.com who has worked in the industry for some years. Article Source

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Successful SEO Copywriting And Seolinkvine

BlogPostman — Thu, 15 Apr 2010 22:57:57 +0000

Before reading this article check out what people are saying about Seolinkvine . Marketers know that article marketing works for attracting traffic, building a reputation, and making sales. But just knowing that is not enough. But – building a successful marketing campaign with articles is another story. A campaign that actually works and makes money requires work and a little bit of business savvy. There’s quite a bit more involved besides writing an article and submitting it in a few places. So be sure to read the following so you’ll get off on the right track and build your business the right way. Article marketing campaigns can be tricky. On the surface they look pretty simple but they actually involve a lot of work. Writing the articles is more difficult than a lot of people realize. Article submitting is more involved and not as easy as many think. But not to worry, there are many resources you can use that will help you. It doesn’t need to be confusing or overwhelming. Now, we’ll go into some article marketing strategies and best practice uses to make your experience more enjoyable and profitable. Always make sure you include good, solid, and useful information in your articles. Including excellent information that’s helpful to people will compel them follow your links to your site. Try to treat all of your article campaigns as a great opportunity to teach people about your subject. The more helpful and good information you offer, the more people will look to you as the expert, and that’s when you’ll start making sales from them. Here is the in-depth Seolinkvine Review . First, keep your longest articles for use on your own site. Use your other shorter articles for submitting to directories and other sites. A lot of readers won’t want to read more than roughly 300 words. It’s amazing but the rest will not read a lot more than 500 word at a time. The readers at article directories tend to be looking for quick and fast information. You’ll be able to create a more extensive article package if you cut down on the length. So rather than taking all your information and putting it into several articles, you can create a much longer series. You’ll get more readers and create more links back to your website and products. Take care that you don’t submit too many articles every day, maybe two or so. Naturally, people want to submit as fast as possible. This practice will only serve to work against your goals. If you submit everything at the same time you are more likely to get buried by other authors. You’ll also have to deal with the daily limits imposed by the directories and other sites.{ Your title should contain the biggest piece of information you want to share along with the overall topic of the article. People scroll through titles when they are looking for information on a subject. For example, an article entitled “Outsourcing Saves You Time” is better than “Why You Need To Hire Someone To Do Your Work For You.” It’ll be easier to catch someone’s attention using a short title with the right keywords in it. Always have a good article resource box. Practically all directories will let you have a resource box for your articles. The author’s resource box is how people can find your sites because that’s where you’ll put your links, etc. Carefully think about what you put in your resource box. It needs to compel people to want to click-through so they can check out your site. You really cannot just tell people to ‘click here’ and buy. Make sure to follow any of the guidelines and/or rules that the company sets for your resource box. There are all sorts of ways to create successful article marketing campaigns. Of course, many things contribute to the success or failure of your campaigns. It won’t take long before you’ll become very fast with the entire process. And of course that means you’ll be more likely to see profits from your efforts. For more information on Seolinkvine Bonus , visit our euserreviews website.

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Successful SEO Copywriting And Seolinkvine

Traffic Benefits

Thu, 15 Apr 2010 09:13:44 +0000

There are many benefits when you are able to send an organic amount of traffic to your website. The first thing that happens is that you get a lot of comments. The next thing that happens is that you make money. The most important thing to do when you can have an unlimited amount of traffic to your website is to build a list. It is pretty obvious that the money is in the list. Everyone talks about it and all the big time gurus do this very well. If you have a list this will create leverage in your business and make things easier to manage. I tend to grow a list as fast as possible. You do not need lots of people on the list to make money online. The best list is a list that you created a relationship with because they know you and trust you. If you do not have traffic for your website then you will not get the opportunity to build a list or make money. Without traffic your business will die and you will never become like the gurus. The best way to make real money online is by leveraging whatever you do. A lot of the top gurus never do product reviews and try to get ranked. Instead they drive massive traffic and then send there promotions all through there emails. If you think about its better and easier then making a sale. The reason why is because when there on your list then you have the opportunity to make many sales plus getting them to leave there emails is easy. - About the Author: Head to the Traffic Ultimatum . Article Source

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DoubleDutch: Foursquare for the Enterprise

BlogPostman — Mon, 12 Apr 2010 12:25:25 +0000

The buzz on geolocation marketing is hot. Recently Lawrence Coburn released the beta version of DoubleDutch, a platform for creating your own geolocation check-in app, ala Foursquare. I connected with Lawrence to ask more questions about DoubleDutch and to get tips for marketers that want to incorporate geolocation and review services into their online marketing. First, can you share a bit about yourself and your company RateItAll? We spoke on a panel several years ago at Pubcon and I remember that you have a great story about how your company started and really exploded with media attention. Sure, RateItAll is a story of endurance. I ran it out of a coffee shop for years (along with a number of other niche sites). By 2007 it had started to grow to a point that I couldn’t handle it by myself. It was making decent money, but I was struggling to keep the servers up. Mathew Spolin, our CTO joined us in 2008 and we were able to go out get a little funding for it. We now have a team of seven based in San Francisco’s Mission District. Congratulations on launching your new project, the iPhone App: DoubleDutch. I appreciate getting a pre pre alpha view of it and now you’re really added some great features – especially the ability to white label it. What prompted you to create DoubleDutch and how is it different than Foursquare and Gowalla? Lee, you were actually one of the first people to see DoubleDutch in the wild. We’re really excited about it – it has been called “Foursquare for the Enterprise” and “Ning for Mobile Social Networks.” We’re OK with both of those descriptions. We had been eying location based services for a long time. I was an obsessive user of Dodgeball (the SMS precursor to Foursquare). By the time 2009 SXSW rolled around, Mathew and I were determined to do something with location. We approached Foursquare to team up on a reviews + check-ins combo, but weren’t able to get their attention. So we set out to build the thing ourselves, leveraging RateItAll’s massive database of geo tagged data. Over the years we had signed a number of geo data partnerships, giving us a big advantage in entering the location fray. Our goal was to put together a collection of mobile, social components that could be remixed and customized by white label partners. In addition to the check-in functionality, some of our features include game dynamics (leaderboards, achievement stickers, and “Rockstardom,”), ratings and reviews, photo uploads, Facebook / Twitter integration, and many more. This app was in development for more than 6 months and we’re quite happy with how it turned out. Our big difference from Foursquare and Gowalla is in our emphasis on reviews. We think there is an endemic relationship between a social check-in and a review of a local business. Just as Amazon has been able to leverage sales data to convert more reviews than anyone else, we think that check-ins are the first step towards posting a review. We also believe strongly in the concept of “The community IS the social graph.” What I mean by this is that on public networks like Foursquare or Gowalla, you need to recreate your social graph for the apps to get any value from the service. Not so on a private network like DoubleDutch. You can imagine an app white labeled for a conference like Pubcon, in which every attendee could see the check in activity of other attendees. Think about what a boon this would be for networking – no more just heading to the lobby bar and hoping for the best. And because everyone was there for Pubcon, no friending would be required. Are widgets still sexy ? Of course! Just not as sexy as geo at the moment. In fact, I’m not posting much on Sexy Widget any more. I started a blog called Location Meme a few months ago with a friend. The folks at The Next Web took notice, and invited me to be an editor at that network’s Location blog , and that’s where I’m doing most of my writing now. Back to DoubleDutch. Not only is this a (another) geolocation iPhone app, but you’re offering companies or organizations the opportunity white label the DoubleDutch platform to create their own location-based iPhone app. Who is your target and how do you see them using it? What are your plans to make it competitive with the other apps out there that are already well entrenched? Our three target verticals right now are Conferences, Hotels, and Universities. We think that almost any community that is tied to a location could benefit from a location and knowledge sharing service, but we needed to narrow the universe down a bit. Conferences and Hotels are interesting because they typically are communities of people who are converging on a new city looking for recommendations and interaction. DoubleDutch helps on both counts. Universities are interesting because of their tie to a specific geography, and the demographic. You can check out some sample use cases on DoubleDutch.me. How does the Double Dutch app tie in to your main business, RateItAll? Great question. We are seeing signs that DoubleDutch has the potential to become our main business, with RateItAll taking a supporting role. RateItAll provides a tremendous foundation for the service, with its massive amount of geo tagged data, and its 4M+ reviews. Our server infrastructure is key as well as it allows us offer SLAs to our clients. Also, all check in, ratings, reviews, and photo activity is aggregated on RateItAll.com, making DoubleDutch another content collection channel. You were at SXSW, who won the geolocation prize there? Gowalla or Foursquare? I guess that’s a loaded question. What did they do right? Did you see any big mistakes? I think geolocation won the geolocation prize. Both those services got a big boost, but I think the whole space benefited from all the attention. At DoubleDutch, we are huge fanboys / fangirls of both services and wish them only the best. If you believe that Enterprise trails Consumer by two years (which we do), the faster that those services blaze the trail, the faster that DoubleDutch will grow. Please share 3-4 best practices and tips for companies that want to use geolocation based mobile apps to market their businesses? I think it really depends what kind of business you are. If you are a local business, you don’t really have to do much other than ensure that your address info is up to date on the mobile services like Foursquare, Gowalla, Yelp, and of course, RateItAll. If you are a bit more savvy / experimental, you can try offering discounts / giveaways to Foursquare Mayors, and try and incentivize your customers to check-in and push to Twitter / FB. If you are a big brand, perhaps it makes sense to try and cut a deal with Foursquare or Gowalla to sponsor some Badges. Lots of companies are cutting these sorts of deals, and it’s a good way to drop your brand into the experience of those apps in the context of the location game. But if you are a big community, it might make sense to use a service like DoubleDutch to create a more pervasive connection with your customers / members / employees and extend your community out into the real world. Social check in apps are not only fun, but they can be productive. We’re talking to companies with some pretty innovative ideas for putting geo to work – for example, a real estate company wants to put this app in the hands of their agents to encourage more property visits, and help those agents capture photos and thoughts about each property. We have been amazed at how creative some of these companies are. What about tips for marketing within the consumer reviews marketplace overall? How important is it for companies to be active, whether it’s editorially, through advertising or offline promotion with services like Yelp, Epinions or even RateItAll? I strongly recommend that businesses be active on the big review properties. Being active does not mean being confrontational and bullying – it means engaging thoughtfully with customers, even the insane and / or angry ones. If you suspect cheating, don’t call out the customer – go to the host site. Most of these services allow commenting and messaging – on RateItAll, which is the 9th biggest review site, we see a number of big brands on the site every day making use of the free tools like commenting and messaging to engage their customers. Some of those folks pay us for access to a few more tools, but you don’t need to have a budget engage your customers. One question I like to ask smart and busy entrepreneurs like yourself is: How do you stay current with technology and marketing? Do you have favorite events, books, blogs, networks or some kind of crystal RateItAll ball to keep you on top of what’s important for the future of your business? I read and write as much as I possibly can. Writing makes me smarter about a topic, because I don’t want to come off as a moron. It takes a lot of research to write a post. Sexy Widget was born out of my desire to get smart about widgets, and my role as Editor at the Next Web was born out my desire to get smart about geo. In terms of reading, I hit Techmeme and Hacker News all the time, and also get a lot of good links from Twitter. My two favorite blogs are AVC and CDixon.org . Living in San Francisco, I have access to a number of technology meetup type events – I try and hit a couple per month. There’s nothing better than talking to entrepreneurs, because for them, predicting the next big wave is life or death. I tend to listen to folks running companies more than I listen to journalists. Thanks Lawrence. You can download the Double Dutch app here. RWW did a great overview with screenshots here. Lawrence Coburn is the founder and CEO of RateItAll and co-founder of the white label geolocation app, DoubleDutch . In his spare time, he is an editor of The Next Web’s Location blog . Lawrence is also a mentor at Ventures.io , a San Francisco based technology incubator. © Online Marketing Blog , 2010. | DoubleDutch: Foursquare for the Enterprise | No comment | http://www.toprankblog.com

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DoubleDutch: Foursquare for the Enterprise