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Advertisement Ban:

Posted by BlogPostman under Pay-Per-Click

Advertisement ban: Introduction: According to Graydon (2004) adverts are aimed at persuading and informing consumers regarding existing and new products, information on availability and prices of products is provided but also they also aim at creating consumer brand loyalty. Adverts have factual information that encourage consumers to purchase products but at the same time some adverts give wrong information and therefore mislead consumers. Firms will spend on adverts in order to increase their sales volume and therefore may mislead consumers regarding the product quality or even encourage consumers to use products that have negative impact on the society. In this paper we discuss the issues that have led to the banning of two condom adverts in the United States and also describe their intended meanings. Intended meaning: The first advert informs and persuades consumers to use Dulex condoms, this advert is aimed at encouraging people to use Dulex condoms, the advert shows a male meeting a woman across the street but he is accompanied by some creatures at the back and this are intended to be signify sperms, however this creatures are trapped  in the condom. In the second advert we have a man and male child where the child wants a product but the adult refuses to purchase the product, this shows that parents or adults should not restrict children to purchase products in the market including condoms, the other meaning is that adults should use condoms to avoid unwanted pregnancies that may lead to financial instability where one cannot afford products for their children. The adverts are created in such a way that they are appealing to the general public, they are supposed to pass the message to a lot of people and the more appealing an advert is then the more effective it becomes in the market, for this reason therefore adverts will use humor and other appealing features to encourage viewing and therefore achieve its intended purpose. Why the adverts were banned: The first reason why the adverts were banned is due to the fact that US advert regulation is very strict on adverts that are related to food and health, condoms are no exception in that they help in reducing sexually transmitted diseases and unwanted pregnancies, however these adverts may encourage individuals to engage in sexual activities, the adverts may encourage young children to have sex and this will have a negative impact in the society, this is because the advert is aimed at informing the consumers about an existing product and this advert is aimed at explaining its market size through encouraging people to have sex using that particular condom. The other reason why these adverts were banned is because they may contain false information, Lovato C and Linn G(2003) states that false advertising means that advertisers do not provide correct information about the quality of the product, this means that consumers will believe that the product is of quality whereas the product may not meet certain standards, example using a condom prevents pregnancies and unwanted pregnancies but may not be 100% efficient and there are cases where they break, consumers that had earlier not used the product or had abstained may be encouraged to have sex after viewing the advert. Finally the other reason is that an advert has some effect on the behavior of individuals, adverts will increase sales level and this is the reason why firms spend millions on advertisement each years, according to Lovato C and Linn G (2003) advertising of tobacco products led to an increase in adolescent smokers, for this reason therefore these adverts will encourage people to have sex and also increase market size by recruiting new consumers in the society and that they were aimed at encouraging immorality among the adolescence. Conclusion: From the above discussion it is evident that US advertisement restriction are strict on matters regarding food and health, for this reason therefore the two adverts were banned as a result of encouraging negative behavior, false advertisement is also another issue that arises where advertisers may give wrong information regarding a product and finally the impact of the adverts on the behavior of individuals will also be a factor to consider when settings up adverts. Rerences: Lovato C and Linn G (2003) Impact of tobacco advertising on increasing adolescent smoking, Database of Systematic Reviews , Issue 4 Shari Graydon (2004) How Advertising Works, Routledge publishers, London You Tube (2008) banned adverts, retrieved on 23rd September, available at http://www.youtube.com/watch?v=nojWJ6-XmeQ&feature=related and http://www.youtube.com/watch?v=bizJWtJ0xXo&feature=related - About the Author: Author is associated with WritingCapital.Com which is a global Research Papers and Term Papers Writing Company. If you would like help in Research Papers and Term Paper Help you can visit WritingCapital.Com Article Source

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Max Kalehoff on Social Media Advertising, Blogging & the Future of Paid Search

Posted by BlogPostman under Online Advertising, Pay-Per-Click

One of the most insightful voices in the online marketing industry when it comes to advertising is Max Kalehoff of Clickable . I was introduced to Max at a Search Insider Summit conference several years ago with very high regard by David Berkowitz , another intelligent voice in the industry, so I knew immediately he was someone to pay attention to. Max’s company recently announced the addition of Facebook Advertising to their PPC management platform and he was very kind to take the time to answer several detailed questions about social media advertising on the Clickable platform, the future of the online advertising industry, slimy SEO middlemen, how he stays current and blogging about his Weber grill. 1. You have impressive credentials in the interactive marketing industry with your experience working at Jupiter, comScore and Nielsen. How did you come to work with Clickable? It’s mostly luck. I’ve been fortunate to work with a series of successful startup teams and entrepreneurs that played a key role in shaping the Internet. I came to Clickable from Nielsen , which bought our last startup, BuzzMetrics, the pioneer in social media measurement and research. I admire Nielsen and have many close friends there, but I wanted to build things and innovate again in a startup environment. Fred Wilson from Union Square Ventures, a Clickable investor, introduced me to David Kidder and Munish Gandhi, Clickable’s co-founders. I shared their vision for helping businesses succeed by simplifying online advertising. We quickly became friends and colleagues and the rest is history. What’s behind your passion for building early stage companies? Ever since I was a little kid, I’ve been passionate about building things, solving creative problems and exploring new territory. I’ve always tried to live out those passions through education, work, hobbies and family life. With work, entrepreneurial ventures are the best outlets for those passions. When I was in college, I started two summer businesses. The first was sailboat charter business, and the second was a Web development consultancy. Post college, I spent a few years in the marketing agency business but soon threw myself into technology and Web startup life. There’s nothing more invigorating than working closely with a group of like-minded, passionate people trying to change the world. Big companies have their purpose, but nimble upstarts attract smart people who crave abstract problems, peer-to-peer learning, mastery, self-imposed discipline and persistence. Upstarts also require a lot of risk-taking, serendipity and authentic discovery. To me, that’s the only way to live. And given the mess our world is in, we need more of these minds and ventures to invent our way to a better future. For the uninitiated, what is Clickable and what types of companies should be using it? Clickable is a software-as-a-service platform that makes online advertising simple, instant and profitable. Our tools empower beginners to professionals, and companies of all sizes, to maximize their advertising investment. We have three core products: Our flagship Pro tool is a simple dashboard that empowers marketers to manage online advertising with transformational return on investment. Clickable Pro activates instantly with an intuitive experience that makes it easy to manage performance across all major advertising networks, like Google, Yahoo, Microsoft and, now, Facebook. Clickable Pro is complemented by Clickable Assist, a managed service that delivers agile assistance to maximize online advertising success. Finally, Clickable Platform is a white-label solution for big services companies to rapidly deploy large-scale online advertising programs to their local business customers under their own brands. We have a simple purpose that ties everything together: to help businesses survive and thrive by simplifying online advertising success. We pursue that purpose by living up to three core values that comprise our DNA: 7:1 – The 7:1 ratio of good to bad acknowledges we’re not perfect. This is a powerful admission that enables us to listen better and constantly improve. This underlies transparency, trust and collaboration with each other and our customers. Simplicity – Our complex world is desperate for simplicity. Simplicity is difficult, yet it creates value, differentiation and opportunity. That’s why we make everything simple and beautiful. And – We are multidimensional. We innovate constantly to perfect our product-to-market fit … And we are a competitive sales culture that closes business. We celebrate both. Recently the Clickable ad management platform announced the incorporation of Facebook ads.  Being able to track Facebook and search marketing PPC programs side by side seems a significant opportunity for all.  What should advertisers, especially small and medium sized businesses that you serve, expect from social media advertising? What kind of advice do you give to temper expectations? Or do you even need to? We first removed the complexity that prevented marketers from expanding into search networks besides Google AdWords, by introducing a simple interface that marketers could use to manage all of their search marketing campaigns. It’s become clear that the next place where marketers want a simple, effective solution is on the world’s largest social network: Facebook. With over 400 million members, Facebook introduces a new way to advertise that complements search marketing. Using extensive demographic targeting criteria, advertisers on Facebook can get out ahead of their customers and create demand that they can later capture with their search campaigns. Marketers can also use Facebook to promote their brands and drive direct sales. Indeed, this is new territory for everyone. We look forward to experimenting with our advertisers to surface best practices and customer profiles that achieve success. In the course of doing business with many SMBs in conjunction with TopRankSMB , a surprising number of marketers mention having “tried PPC and it didn’t work”.  In most cases it’s due to a lack of knowledge, tools and time to gain the knowledge to run a successful search marketing ad campaign. What advice do you find yourself or your company giving SMBs most often in regard to online advertising? What tips can you give to those just starting out? Indeed, we found that up to 50% of SMBs that try online advertising don’t succeed, primarily because of complexity. Similarly, a recent study we conducted on SMBs indicated that roughly half don’t properly track conversions. Knowing conversions is the first step in how an advertiser defines success, whether it’s generating a lead, having someone fill in a form or making a sale. Tracking conversions is important in directing your ad investment to the keywords that will drive the greatest return on investment. There’s a lot of talk about efficiency of click-throughs and cost-per-click, but in the end what really matters is the return on your ad spend, and the profitability of your business. Our most common advice? First, make sure you are tracking your results, and don’t do anything until your analytics are effectively in place. Second, embrace “goal-based advertising” — that is, make investments only toward very specific and realistic business goals. That requires determining the monetary value of your goals, and figuring out which of your services and products have enough potential to justify spend. Finally, invest the time to get educated in PPC and do it right, or hire sometime to do it for you. Otherwise, you will quickly become another statistic in the “tried PPC and it didn’t work” category. That’s a disadvantageous outcome for most businesses. You really hit a nerve with, Brands: Beware Of Slimy SEO Middlemen Meddling Through Social Media .  The behavior of the SEO account exec you interacted with is strikingly similar to how many media relations people and start-up business owners behave when they pitch us to write about them on Online Marketing Blog. It’s often a bucket of fake suck-uppiness wrapped around a pitch for a single, short term outcome. It’s sad because something far more significant could be achieved if they looked past the one “placement”. Client demands drive a lot of this behavior and agencies of all types (SEO and PR) often comply. What’s your advice on creating a more meaningful connection with bloggers? My advice for creating a more meaningful connection with bloggers is the same as my advice for success in life: Give more value than you take. If you provide unselfish value, then people will  become attracted to you and they will advocate you. Advocacy may result in links, testimonials, business referrals, constructive feedback, partnership, loyalty and friendship. But calculating relationships purely based on SEO objectives can quickly become a risk to your brand. It’s that simple. I like that you can switch from “ My New Weber Grill ” to “ Social and Search Advertising “.  As an accomplished and long time blogger, what advice do you have for other interactive and marketing types for blogging over the long haul? How has your own blog affected your career and work?  How satisfied are you with your corporate blogging efforts? It’s important to acknowledge that despite all the experts and gurus, the Social Media and Interactive bible is far from completion. We’re only in the beginning of the first chapter, and we’re all students. With that in mind, I think more successful blogging and social media efforts have a defined purpose, goals and room for lots of experimentation. My personal blog is very much me, reflecting the perpetual blur between my professional and home life. They are impossible to separate, and the tension between the two is what makes life interesting. My blog has created an online presence that’s delivered myriad opportunities. It’s led to new business, new friendships, introspection and (in some cases) breaktrhough ideas. I also believe a personal blog is the best laboratory to become fluent and personally vested in interactive technologies. The learning I gained from my personal blogging endeavors directly contributed to some of our more successful interactive marketing strategies at Clickable. I know we’re already into Q2 but what predictions can you offer on the future of paid search for the rest of 2010?  What are your thoughts on: Microsoft and Yahoo, Mobile PPC, sponsored social content or what’s next for Google and it’s array of advertising opportunities? Our Q1 2010 analysis of search spending among advertisers on the Clickable Platform reveals that budgets are significantly higher in Q1 versus year-ago, suggesting an economic and advertising rebound. We have seen 75% of our advertisers increase their budgets versus year-ago, while 25% maintained flat or slightly decreased budgets. Based on Q1, we forecast that 2010 full-year search budgets will increase anywhere between 10% and 30% versus 2009. Meanwhile, search budgets are diversifying in terms of network distribution. Microsoft/Bing seems to be gaining ground on Yahoo and Google. Last year, only 5% of customers were using Microsoft/Bing, while currently this percentage is at 9%. We believe one of the big stories in 2010 will be gains in social-network advertising, particularly Facebook. Inefficiencies and behavioral friction have prevented serious experimental dollars to shift, especially among PPC marketers.  Social advertising will grow dramatically in 2010 as the major social networks surface in third-party management tools, as well as improve their own self-serve dashboards. A lot of advertisers are highly interested in seizing new opportunities to connect with customers. Mobile advertising is picking up speed, but won’t be terribly relevant for most advertisers in 2010. You blog and write for MediaPost which I recommend people read. How do you stay current yourself? Do you have a short list of industry conferences, blogs, newsletters, Twitter handles or books that you’d recommend? I read a mix of news aggregators and thinkers in strategy, venture capital, tech and media, including: TechMeme , John Hagel ,  Fred Wilson , Umaire Haque , Jeff Jarvis ,  All Things Digital , TechCrunch ,  BusinessInsider , NYTimes Bits and (of course) TopRank’s Online Marketing Blog . While I write a weekly opinion column for MediaPost , I believe it’s one of the most thorough and ubiquitous sources of hard news in the interactive advertising industry. I’m also blessed with a quirky list of friends whom I pay close attention to on Twitter , and they reward me with serendipity, personal tips and reading recommendations. I’ve not read any good business books in years, so I’ve abandoned them for fiction, history and poetry. The market is saturated with conferences and good ones are becoming rare; the best ones tend to be grass roots, niche and local, like many Meetups. We co-founded the New York SEMPO Search Meetup , which now has a passionate following of more than 1,000 members. We also founded and run Interesting Cafe, a discussion series that features some of the greatest living innovators in tech, media, culture and science. Small, passionate gatherings like these have the most profound and positive impact. Thanks Max! Max Kalehoff is vice president of marketing for Clickable , a platform that makes online advertising simple, instant and profitable. He also authors AttentionMax . © Online Marketing Blog , 2010. | Max Kalehoff on Social Media Advertising, Blogging & the Future of Paid Search | No comment | http://www.toprankblog.com

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Max Kalehoff on Social Media Advertising, Blogging & the Future of Paid Search

Discover The Ways In Which Google Adwords Will Greatly Increase Visitors To Your Website

Posted by BlogPostman under Pay-Per-Click

Getting the Best Results by Using Google AdWords as Part of Your Marketing Campaign Among the paid advertising options available, perhaps the most outstanding service is Google AdWords, which has earned its reputation as a market player that can give you broader scope, super-charged performance, and immediate results. While Internet options like banner ads and ads on social networking sites exist, Google AdWords is much more effective. The major advantage AdWords has over other advertising options are the massive reach and specific ways Google generates traffic to your site that will make a huge difference. I am going to tell you in this article about the advantages provided by Google AdWords when you use it for your promotional campaign. If you are on a budget, AdWords has a built-in tool that will monitor and restrict your account based upon how much you want to spend on each ad campaign. You can even set the amount of money you want to spend up to a specific daily maximum. After your daily budget has been used up, your advertisement will stop showing up, and you will not be charged any additional money. Of course the most obvious benefit that comes from using AdWords is the immediate increase in traffic that you will see, and the quality that comes with using targeted traffic. From the moment your account is launched and your ad goes live, you will begin to see new visitors arrive at your site from AdWords. In addition to setting a daily budget, you also have the flexibility to determine how much you want each click to be worth. Let’s say that you set your daily budget to $50.00. Once the quantity of clicks that you’ve set reaches this cost, your impressions stop appearing and will begin again during the next 24-hour cycle. The bid that you make for your keywords will determine the rank of your ad in the lists, and if your bid is too low compared to what other advertisers are paying, Google will notify you. This is how you have the chance to increase your bid amount and beat your competition for that particular keyword any time you want. As an illustration, pretend you are selling high-end accessories. People who are not looking for these kind of accessories will not click on your advertisement, which will save you money. You also have the option of pausing or stopping your ad campaign whenever you want. You don’t have to make a big deal out of ending your ad campaign by setting up specific dates. All you have to do is log in to your Google AdWords profile and manually delete the campaign. Promoting products isn’t the only way to make money through advertisement online, but it is definitely the quickest way you’re going to start earning an income. Besides the fact that AdWords works fast, it is extremely focused and that give it a greater chance of sales conversions. To put is simply, if you need a good way to get the right traffic to your site in a hurry AdWords is the service you need. Just be sure you do some research into Adwords so that you fully understand how it works before you get started, then you’ll be far less likely to see losses. – About the Author: Roddy Jones reviews systems and software to help you succeed in your online business. Visit my website to find out how you can use Google Adwords to provide you with a marketing edge. Here’s the link: http://www.zenmarketingsoftware.com/internet-marketing/google-adwords-providing-you-with-the-marketing-edge Article Source

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Discover The Ways In Which Google Adwords Will Greatly Increase Visitors To Your Website

Find The Right Way To Advertise On Craigslist

Posted by BlogPostman under Pay-Per-Click

How to Advertise on Craigslist Any business, which offers products or services is lucrative to advertise on Craigslist. No matter if these items are offered via ecommerce web sites or real stores, the entrepreneurs can get financial profit by advertising on Craigslist. First of all, the risk related to posting an ad on Craigslist is minimal compared to other advertising mediums. It is important to notice that advertising is free on Craigslist besides job and housing postings in particular markets. Naturally users are required to agree to the terms of service of this community and they are apprehended to follow certain guidelines when posting ads but those placing ads have no financial obligations. In consequence of this, those who post ads do not have to think whether or not the ad they place will fulfill their expectations as far as generated sales are concerned. Reaching Prospects on Craigslist Another cause why posting ads of products and services on Craigslist is profitable, because there is possible to reach a large audience of prospects. Craigslist fact sheet provides essential information on the amount of traffic, which web site gets. According to this data, Craigslist received about twenty billion page views a month and 49.4 million unique visitors a month only in the United States in 2009. As far as these statistics are concerned, it is evident that ads posted on Craigslist receive some attention from prospects. So advertising opportunities are countless with these amount of visitors, butit is not certain that any of these visitors will be keen on your items or services. As every marketing campaign, your ads on Craigslist have to be fascinating, informative and in a city where your customers are. How to Find Your Target Audience on Craigslist By now we have discussed the popularity and monthly traffic details of Craigslist, but in order to utilize its traffic it is important to target your advertising campaign in a such a way directed to reach your target audience as opposed to a wide audience of people who have no interest at all in your products or services. It is more important to get a small audience of those who are interested in your products or services than to get a larger audience of those people who are not interested. Your target audience consists of those people who are interested in your products and services. The key to success is to target your advertising campaign in the most relevant regions. There is a certain section for companies to advertise their services on Craigslist. This department is divided into a different categories. For example, businesses of computer repair are sensible to post their ad in the computer section as opposed to the automotive section, because people seeking computer help will naturally navigate to the computer section. Sometimes it is perhaps adequate to post an ad in several sections. This can be done once it is not spamming and violation against the rules of the section. You have some options to choose, if there is not a special section for the products or services offered by you. Entrepreneurs are able to post an ad in the section for small business ads where it might be found by people performing a search in this section. Optionally the entrepreneur can contact Craigslist and propose to add a new category. If they believe that this new category is appropriate, they might do an inclusion. The Difference Between Advertising and Spamming Craigslist is designed for advertising but not for spamming. It is allowed to post an ad in a relevant section of Craigslist, but placing the same ad in almost every section of Craigslist web sites in several different areas is regarded as spam. Spam is not effective because of a number or reasons. Prospects who see your ad in several different regions probably recognize the spamming techniques and therefore be less disposed to support this business. If Craigslist detects continuous spamming, they can delete all of the postings and prohibit advertising from the person in the future. – About the Author: Reima Petramaa works for one of the major IT companies. In addition, he is a webmaster and Craigslistpages.com gives free information and advice about advertising on Craigslist . Article Source

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Find The Right Way To Advertise On Craigslist

Web Site Advertising – Building Links

Posted by BlogPostman under Web Site Advertising

So, you’ve come up with a great idea for an online business, and everyone that you’ve told about your idea thinks it will really be popular with internet audiences. Before you rush out to tell the world about what you’ve come up with, you’ve got to consider how you’ll use web site advertising to build a network of traffic for your business.

The internet is a great medium for entrepreneurs because it is almost a level playing field. Anyone can create their website, come up with a business plan, and start making money if they know how to use smart web site advertising to get them noticed on the web.

Unlike the real world of brick and mortar businesses, where if you have more money, you can build a fancier store front and set your prices lower, the internet doesn’t show favorites to those that have more money to throw at web site advertising. However, it will reward you handsomely for using those tactics in an intelligent way.

The key to using web site advertising in the most efficient way is to build links with other websites that will help to direct traffic to your pages. This isn’t as easy as it sounds, because usually other sites are loath to give up real estate to help someone else out.

This is why it can be helpful to work with an experience internet marketing firm that will be able to plug you into their already existing network of commerce and information websites. This is a smart type of web site advertising because not only will you get valuable links, you’ll be able to target your exposure to the audience members that are most likely to make a purchase.

If you are aware of your need for web site advertising but still unclear about how having additional links to your business on other websites is going to help you to be more successful, you’ve got to think of the web like a highway and your site like one of millions of exits.

Every time you have a link to your site placed on another website, it’s like adding the number of exits that will take people to your pages. The more people that travel through your pages every day, the more chance you have to make as sale and hit the goals that will make you successful.

Don’t allow your business to plateau at a low level of exposure! Click here to learn about proven web site advertising techniques that will increase your visibility and your success.