19th
APR
Key Questions to Optimize Your Content Marketing Strategy
Posted by under Pay-Per-Click
I’ve been thinking about how entering the content marketing space is not for the faint of heart. It can be a signifcant undertaking both in terms of resources and a change in an organization’s approach to marketing and sales. Obviously, content marketing is better for some companies and industries than others. Outside help also makes a difference. While increasing numbers of companies are realizing they must provide more than product information to satisfy customers, many of those same companies fail by implementing random tactics and missing out on benefits like better search visibility. In order to take full advantage of the significant gains in search traffic that are available with a content focused marketing effort, it’s essential to answer some key questions: What do you really know about your customers? I put customers first before company goals because a social media and content focused marketing effort must emphasize the needs of those you’re trying to reach in order to meet your own. Think of it as, “Give to get”. Who are you trying to reach? Have you developed Buyer Personas ? How well do you understand your customers’ goals? What are your customers preferences when it comes to content discovery, consumption and sharing? What keywords do they associate with your products or services? Who are they influenced by? In what communities do they spend their time on the social web? What business objectives are you trying to achieve? What are your goals? What is your social media strategy ? What must happen for your customers before you meet your business objectives? What are teh key performance indicators that will help you measure the buyer persona’s path towards conversion? Do you have the measurement tools in place to properly monitor and measure for research and to determine the effectiveness of your marketing efforts? What does the competitive SERPs landscape look like? What does the search engine results page look like for the keyword phrases you’re after? The SERPs page is a big part of the competitive landscape for SEO. What types of web sites appear in first page results? Who is linking to them and not linking to you? What type of Universal results are triggered? (News, Blogs, Real-time, Books, Products, Local) What types of media are included in the SERPs for your target phrases? (Images, Video). Will the new Google design have any impact on the SERPs landscape for your target keyword phrases? What other types of search engines should you focus on besides Google.com, Yahoo.com and Bing.com? What resources will you need to succeed? Most companies are not in the publishing business. In order to achieve longevity for an optimized content marketing effort, it’s important to outline the resources available to implement including: content, people, processes. Content . What content do you currently have available for optimization? What content will you need to create according to your keyword glossary and customer needs? Know what digital assets you have available for publishing online and indentify what new media you may need to create, and who will be creating/promoting it. People . Who will create that content in your organization? What in-house content development resources do you normally use? What new content resources, including other departments, could you leverage for SEO? What other groups in your organization will you need to coordinate with in order to execute on promotions? Processes . what is the current content creation and promotion process? Identify how can you make optimization a baked-in part of established content publishing processes. Determin whether manual keyword glossary sharing is applicable or if the content management system can be modified to dynamically pull in keyword options when adding new content. Can SEO be made part of the corporate identity standards and incorporated into the style guide? What is the right tactical mix to help you reach your goals? Based on customer preferences, your goals, the SERPs and resources, what channels will you optimize? What mix of content creation will be used? Web pages, press releases, white papers, case studies, online newsroom with press releases, articles, video, images, audio, rich media, sharing content on social sharing web sites. How will you get the content creators within and external to your organization trained on content optimization? What oversight and monitoring methods will you use to ensure quality and avoid unfortunate overwrites? Also, what link building tactics will be emphasized? How can you leverage existing communications and relationships to increase relevant links? Can you tap into existing dealer networks, affiliates, branch office web sites and marketing partners for quality links? Can you get public relations on board with using links that are more likely to be included in placements? Can links be better optimized for SEO within other online documents such as press releases? How will you measure success and what tools will you use? Measurement is the most critical piece of an optimized content marketing program. Measurement with social media monitoring tools up front can be essential in defining the social conversations driving content creation, sharing and consumption that are consistent with your marketing goals. Once a program is implemented, analytics will help measure key performance indicators (KPIs), conversions and anything in between. There’s a lot you can measure so here are a few examples for SEO, Social Media and Online PR. SEO related measurement often includes search referrals and keywords that drive traffic to the web site, what search engines send traffic and what the visitors do once they visit. Relative measures of rankings and links can be useful as well. Ultimately, conversions are an idea measurement for SEO, whether it’s a white paper download, webinar signup or an actual product/service sale. Social media measurement often includes engagement metrics such as fans/friends/followers, comments, brand mentions & sentiment, referred traffic and links. Tracking buzzing topics on the social web can create opportunities for real time content creation/optimization and promotion. Online PR measurement often depends on determining the effectiveness of press releases distributed via email directly to a short list of journalists or to a newswire service for broader exposure online. Blog and publication mentions (unsolicited) as well as links and sentiment are also important. Do no underestimate the value and importance of using social monitoring and web analytics to help inform the ongoing content marketing opportunities and the creation of specific types of content in order to attract trending search traffic. Social conversations fuel search traffic. Understand the keywords most often used in social conversations and you may get a leg up on your competition by creating, optimizing and promoting content that’s being discussed and popular. © Online Marketing Blog , 2010. | Key Questions to Optimize Your Content Marketing Strategy | No comment | http://www.toprankblog.com
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Key Questions to Optimize Your Content Marketing Strategy
18th
APR
Customize Your Items With Promotional Products
Posted by under Pay-Per-Click
In a promotional industry , there are thousands of products to choose from where you can customize it using a logo or imprint. From apparels, office supplies, health care products, electronics, etc., business clients can choose to one of these products based on his or her preference. Small business owners can enjoy choosing the most affordable product so that they also have something to give away to their clients or customer. For example, they can choose the most affordable pen customized it with an imprint or logo making their business information at first hand. This is a very simple thing to do since pens do not need to be expensive, as long as the message on it can be seen and readable, and should also create awareness and curiosity to potential customers. Business clients normally use their logo and submit it to their promotional consultant so that they can get the artwork through electronic form for their approval. The colors must be an exact match as stated by clients. This artwork has to be approved by business clients before going into production. Sending the artwork to clients is just only a part of a process to ensure the accuracy of the information, so that it will not create any problem to business clients in the future. I would suggest you talk to a more experienced promotional products consultant because usually they advice any promotional ideas, and should go to any imprint methods appropriate for a chosen promotional products. They also know what is best to be customized and can advice which product can be excellent to work for your logo. They can also go from a supplier that can be trusted in terms of these promotional items so that in the future in will not create any hassle for their customer. Since there are more than 600,000 promotional gifts available, products can be chosen wisely to work for your logo or imprints. Several imprint methods are based on a product selected eligible for the type of imprint to choose from. For example, shirts can be imprinted in different methods. It can be silk screened, embroidered, four color process, and based on the type of shirts that client has chosen. Normally, embroidery method is used on polo shirts. Tees best work for a silkscreen method. On pens, depending on the type of pens, they usually use silkscreen or laser-engraved. In the advertising specialty, what promotional items set apart from any kinds of advertising is that, promotional giveaways use the five senses that people can see, hear, smell, taste or touch. It lasts long than the usual advertising method and these items can be passed from person to person making the business information at first hand. Small business owners can enjoy its benefits because promotional products are very affordable. They should only be creative and useful, and these giveaways create an impact or even a good image to your company. Promotional products work when used correctly and as long as it should be given to a right person, and these promotional items are not just only an ordinary giveaway to be handed out to anyone. At least, it should have a purpose. - About the Author: Julius Arevalo is a promotional products consultant with a five years experience in the promotional products industry. For more information, please visit the website address at http://saybasic.com . Article Source
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Customize Your Items With Promotional Products
17th
APR
Using Vinyl Banners For Product Advertising
Posted by BlogPostman under Pay-Per-Click
The main priority of a good product advertisement campaign is to get more and more people to know all about your products and services. The advertising is going to tell the potential customers out there, all about the benefits of the product or the service. This is the main aim of good advertising; sway a potential buyer or customer to at least look through your product, if not buy it outright. There are plenty of product advertising mediums available out there. One of the most popular advertising medium is using vinyl banners as an advertising material. Not only can your products be advertised on these banners in a really stylish manner, but also the advertisements are going to last you for a really long time. Vinyl banners are quite durable; apart from that, you can find them in different colors, shapes, sizes and designs. You can not only use a vinyl banner for advertisement purposes for your business, but also to advertise special events like film screenings, exhibitions, political campaigns, school events, team events, company trips, seminars, restaurant promotion, musical concerts… forany occasion or event promotion, the use of banners are ideal. These long-lasting vinyl banners are more often used in areas which are prone to extreme atmospheric conditions like cyclones, winds, rain and typhoons. Long-lasting vinyl banners are digitally printed with base inks, which are semi-solvent. As these inks are water resistant, the printed words are not going to drip down the advertising surface, when exposed to water and air. You can also find vinyl letters stuck to a banner with an adhesive. As these banners are made of an extremely sturdy elastic material, you can find them in different sizes. So starting from 8 x 8″ to a maximum size of 16 x 100, ‘’ you can get the right vinyl banners of your choice and specifications, whenever required. .25 inches can be added on each side to adjust the dimensions of the banners. So, you have long-lasting sturdy banners, –advertising your products — which can be hung from any surface. So this is one of the best options for outdoor and indoor advertisements. Why use outdoor banners to advertise your business? First of all, these banners can be tailored to your specifications regarding color, design, style, and size. Many of these banners are going to come with a three-year warranty. These are extremely durable, and long-lasting. Continuous exposure to rain, sun, and air does not have a fading effect upon the ink or on the material. So once you have chosen your banner, and thought up the advertisement to be printed on it, you need to select the borders, fonts, themes, as well as graphics which are going to be printed on the banner. Custom banners can be used for promoting trade shows, festivals, reunions and other social activities. Custom full-color banners are a stylish advertising medium, which can be printed on both sides to entice more and more customers to your business. - About the Author: Bannerstoyou.com is a leading provider of vinyl banners in the USA and beyond. They can provide all your needs for vinyl banners for business or personal use. Tom Jacobsen is a writer for http://www.bannerstoyou.com who has worked in the industry for some years. Article Source
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Using Vinyl Banners For Product Advertising
16th
APR
Are You Looking For The Best Vinyl Banner Printing?
Posted by BlogPostman under Pay-Per-Click
With the onset of digital technology, you should not be surprised that advertising has also gone a step further from fabric banners to vinyl banners. Once upon a time, advertisers used to ask banner printers to apply vinyl letters on the vinyl background, to make a sturdy long-lasting advertising product. But it has come a long way since then, thanks to the technology which allows you to use waterproof printing ink straight on the vinyl banner. So for all those people who are interested in digital printing, done directly on their vinyl banners, here is some really good news. You as an advertiser of your products and services are not going to be restricted to boring color combinations. In fact, you can get any sort of color combination, design, style, and font printed on your vinyl banners . You can also print the images of your choice in Technicolor straight onto the banner. Your vinyl banner is not restricted to a limited size. It does not matter whether you are getting a small banner printed — to be hung discreetly outside your shop, — or you want a life-size banner printed for display on the street. There was a time when “blown up” images and photographs were the only options open to people trying to turn a smaller image into a larger one. That meant that your vinyl banner would have a blurry image printed on it. However, thanks to digital banner printing procedures, you do not have to worry about blurry and unclear images. Every single image or photograph printed on your banner is going to turn out crispy clear and smooth. In fact, the professionals printing this banner for you are going to give you high-quality and corporate grade results, each time, every time. So here you are, with your stylish banners displaying amazing color clarity. It may be surprising to know that modern digital banner printing is more cost effective. That is because the labor intensive printing costs of printing banners a couple of years ago, has now given way to fast and easy, state of the art methods of banner printing. Instead of having vinyl lettering, you have digital print applied directly on the banner. You are not restricted in your choice of colors, designs, shapes, words, and images. The end product is going to be stylish, professional looking, and much more cost effective in the long run. So, if you want to know all about the styles and sizes available in vinyl banner printing, the answer is — the sky is the limit. You just need to give your specifications to get custom made vinyl banners, suited to your specific requirements. Event banners that include street banners used to advertise street races, celebrations, festivals, exhibitions, and other events requiring high attention are just some of the uses of vinyl banners. Display vinyl banners are used in trade shows, showrooms, retail stores or in any sort of area, where you want to attract people to come in and look at your products. These banners can be moved from place to place. So now that you have decided on the event and the banner size, design and style, choose the best provider to print these banners digitally for you. - About the Author: Bannerstoyou.com is a leading provider of vinyl banners in the USA and beyond. They can provide all your needs for vinyl banners for business or personal use. Tom Jacobsen is a writer for http://www.bannerstoyou.com who has worked in the industry for some years. Article Source
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Are You Looking For The Best Vinyl Banner Printing?
16th
Top 5 Search Terms at Online Marketing Blog – Including Pirates
Posted by under Internet Marketing, Pay-Per-Click
Here on Online Marketing Blog , we post a tremendous amount of insight on organic search optimization and content marketing related topics each month. But how about the site search tool on our own blog? Who’s searching for what, and why? And what are they finding? Mining the site search report from Google Analytics can be very useful since it’s an indication of what our visitors want to read more of. Here are the six most popular site search terms for Online Marketing Blog including our favorite, “pirates”. 1. Facebook With Facebook taking off as a top channel for social media marketing, it’s no wonder that them comes up as our leading search query. Just consider the recent numbers : Facebook boasts more than 400 million active users 50% of Facebook users log on during any given day More than 20 million Facebook users become fans of pages every day A quick Online Marketing Blog site search for “Facebook” yields recent posts on tools for sharing microcontent , insight on social media advertising and how to leverage channels like Facebook to take advantage of real-time search . 2. Twitter Speaking of popular social media marketing channels, Twitter takes to No. 2 spot for most common site searched on Online Marketing blog. Twitter may only have less than 106 million users compared with Facebook’s 400 million. But consider how quickly Twitter is growing and how active its users are: New users sign up at the rate of 300,000 per day 180 million unique visitors visit the site every month Users post an average of 55 million tweets a day So what can you get with a search for Twitter on Online Marketing Blog? Learn more about the role of news in blended search or find ways to electrify your social network . 3. Books Who says print is dead? “Books” turns up as our fourth most popular search term. Here on the Online Marketing Blog, we’ve posted reviews of some of latest most intriguing marketing online marketing books like “The Art of SEO.” Plus, we’ve conducted exclusive interview with some of the hottest marketing authors out there, such as David Meerman Scott , author of “The New Rules of Marketing.” We’ve even polled our readers on the best available books on SEO . 4. Social Media These days, social media isn’t just a hot topic for B2C marketers looking to connect with consumers on sites like Facebook, MySpace and Twitter. Social media is equally as relevant in the B2B world. In fact, 91% of business buyers read blogs, watch user generated video and participate in other social media, according to Forrester Research. A “social media” search on Online Marketing blog pulls up posts on setting and measuring goals for business blogging , which social media sites are the biggest time wasters and the risks of sponsored blog posts . 5. Email Marketing Contrary to predictions, RSS never did replace Email. Social media and network use and status updates or microblogging haven’t “killed” the popularity of email either. In fact, there have been reports that Email use is actually up. So it certainly makes sense that our readers are looking for more information on email marketing. A search for “email marketing” reveals some insight posts including, “ 5 Top Email Marketing Tactics for 2010 “, 5 Tips for Effective Email Copywriting ” and “ How Social Media & Email Marketing Boost Customer Reach “. And Finally: Pirates! Few things seem less relevant to Online Marketing Blog than pirates. Yet somehow it’s one of the most searched terms on the blog. So what do pirates have to do with Internet marketing and Web 2.0? There is an answer in this social media marketing post, we promise. Hint: It has to do with Dave McClure. Are you analyzing the top search phrases on your web site? Are you using that insight to guide your site content? © Online Marketing Blog , 2010. | Top 5 Search Terms at Online Marketing Blog – Including Pirates | No comment | http://www.toprankblog.com
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Top 5 Search Terms at Online Marketing Blog – Including Pirates
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