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Is Google Killing Ppc?

Posted by BlogPostman under Pay-Per-Click

People everywhere are feeling the sting of the Google slap more often now than they ever have in the past.  In an effort to clean up their sponsored search results, Google has made it harder to meet their quality standards for landing pages, websites, and even sales letters.  Online marketers that used AdWords as a mainstay for traffic generation are not only being slapped, they are even having their accounts completely shut down.  Google PPC is even going so far as to NEVER allow some people to advertise with them again. In the past anyone could start a PPC campaign with Google, enter a few key words and start generating traffic to their website.  Using AdWords only required a relevant ad, relevant website and a decent list of key words and even a new marketer could get their ads up and running in very little time.  The advertiser’s landing pages would be reviewed over time by spiders and if there was a problem, a few changes to the landing page would usually solve the problem. Now, Google’s PPC rules seem to have changed.  Any site involving network marketing, mlm, making money online, or anything along those lines is being strictly reviewed for quality standards and in a lot of cases those advertisers accounts are being permanently shut down.  This poses HUGE problem for a some of the most experienced marketers on the planet because they had their entire traffic generation strategy hinged on AdWords and as a result their income has dwindled down to next to nothing. So by creating all these drastic changes, are they shooting themselves in the foot?  In some ways they are.  I know many people that were spending well over $10,000 a month on AdWords that have had to abandon Google PPC altogether.  I also know where there is traffic, there will always be smart marketers who will figure out how to send it to their site.  So while some people who suddenly had the rug pulled out from under them will flounder, the best of the best will find a way to get back in Google’s good graces and figure out how to use the best pay per click advertising medium the way they always have in the past.  Get more information on using pay per click below: Bring in 10-15 FREE leads EVERY DAY Go to: www.ProMarketingTraining.com and fill out the form to claim your free 7 day training course. Article Source

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Is Google Killing Ppc?

5 Ways to Weave LinkedIn Into Your Marketing Mix

Posted by BlogPostman under Pay-Per-Click

From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness. LinkedIn , however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. But since its creation, LinkedIn has been geared toward the professional business crowd. If you haven’t already incorporated LinkedIn into your online marketing mix, consider the latest statistics: LinkedIn has more than 60 million members A new member joins LinkedIn approximately every second Executives from all Fortune 500 companies are LinkedIn members Get started with a LinkedIn marketing strategy today with these five tips: 1. Build a Network, Then Start a Group Getting started with a LinkedIn marketing strategy involves two important steps, the second of which is dependent on the first: Create a personal account and build a network of contacts. Reach out to customers with whom your business has a solid relationship – those who truly know your company and its products or services. Ask them to write recommendations for your company, which will appear in your profile. And don’t forget to ensure all employees are part of the network as well. Once your personal account is setup, create a group for the brand. By creating a group for your brand, you’ll be able to maximize reach beyond your network. Within the brand group, you can start discussions, share news, post jobs and create subgroups. 2. Make the Most of Your Profile For the LinkedIn community, your profile will be this first item they see, so treat it as you would any landing page. To make the most of your profile: Hyperlink using keywords. Include relevant URLs in your profile, and use links with anchor text. For example, instead of “My Blog,” use a keyword to describe it such as “SEO and Online Marketing Blog.” (see image below) Use keywords in descriptions. That includes the summary, specialties, experience and all other description categories. Include an image in your profile. LinkedIn, after all, is a social networking channel. So add as many personal touches as possible to maximize engagement and put a face to the brand. Caption: Include blog or website links in your profile using anchor text. Include links in your LinkedIn profile using anchor text. 3. Leverage Third-Party Applications Today, there are a host of third-party applications available to help you make the most of your LinkedIn activity. For example: Box.net : Add links to files like resumes and marketing kits Slideshare : Share business presentations and demos with your network Company Buzz : Monitor messages sent out on Twitter about your brand or other subjects TripIt : See where members of your network will be travelling to and when you’ll be in the same city For an upcoming trip to Dallas, my contacts that will also be there are identified. 4. Update and Engage Frequently Think of LinkedIn marketing efforts as you would blog, Twitter or Facebook marketing efforts: The more activity and interaction, the better the results. To consistently engage with your network: Sync blog posts to your profile with tools like Blog Link or WordPress LinkedIn Application Frequently update your profile with the LinkedIn status feature, much like Facebook status updates Leverage the LinkedIn Question and Answer function – participate in others’ questions and ask your own 5. Promote Your Profile In order to expand your network, LinkedIn marketing efforts – like anything else – must be promoted in other channels. Include a link to your profile on your website and blog, in individual blog posts, in email signatures and even on business cards. Be sure to optimize your profile for important and relevant keywords. Allow enough of your profile to be public so search engines can rank that content accordingly. These tips, of course, are just the tips of the iceberg when it comes to LinkedIn marketing tactics. What specific tactics have you found successful for marketing on LinkedIn?

Press Release Distribution – Exposure Is the Answer

Posted by BlogPostman under Press Release Distribution

Have you ever found out about a really cool company that has been doing business in your town for years, and wondered how you could have possibly missed their existence for so long? That’s a good indication that the company wasn’t doing the right kind of press release distribution, and that they were lacking in their marketing efforts.

No one wants to be the owner of the really great company that no one has ever heard of; because that simply means that they haven’t been enjoying the customer attention that they know they deserve. If you’re interested in making your company visible to the national and international community, you’ve got to concentrate on your press release distribution.

If you think that press release distribution is a practice for mega corporations or business owners that have already achieved a certain level of success, it’s time to think again. Media publications are desperate for the new story that no one has broken yet, and the only way they’ll choose you for their next big piece is by reading a really well written press release.

Those with relatively small businesses are probably wondering how they’ll ever be able to have press release distribution that gets them attention in the mainstream media, and the answer isn’t bribes or camping out on their doorsteps but simply working with a marketing company that has the right connections.

If you’re thinking that you can’t really afford to use a professional press release distribution service, you have to really think about how much exposure you can get from a well placed press release. Instead of being confined to predetermined publications, you have the chance to go viral on the web, or be published in trade magazines.

Paid advertising will ensure that you will have ads or links on certain websites and maybe in certain local papers, but you can be sure that it won’t grow beyond anything that you don’t pay for. However, with press release distribution, you have the chance to create a buzz about your product that might grow from regional attention to national articles and maybe even syndication.

The most important benefit of press release distribution is that you will double or triple the size of the audience that will become instantly interested in your product or service, and you won’t have paid an extra dime for the additional exposure!

If it’s time to tell the world about the company, product or service that you’ve been working on, you can’t skimp on the press release distribution. Make sure that the right people know about your company, and get valuable exposure through a well written press release. Click here to learn more.