Jetting Blogs

The Alexis And Jasmine Report

Posted by BlogPostman under Pay-Per-Click

The Alexis and Jasmine Report is a thing that sudents in Mrs. Broyels Third grade class are doing. Jasmine prints The Alexis and Jasmine Report. She writes it. Alexis comes up with the some ideas. They are best friends. The class loves it. They say they enjoy it too. Jasmine says she wants The Alexis and Jasmine Report on another level. She says that she wants too pass it out too two classes. She says she really enjoys creating it. She says it is relaing and fun. The Alexis and Jasmine Report has had some fights. Some people in the class try  too make a news report.  But it turns out a right everybody is friends. In fact i don’t belive we have had a little fight.  So rember if you ever make a news report do not fight with people. Anyway. Alexis and Jasmine are very excited that they get their own article. Alexis thinks that the news report is great. One girl in our class (name:Summer) said that she was going too pick out her favorite news report out of all the ones we have ever made and pay us $20.00 dollars each for her favorite. Now that is cool. We have had some people sign up for The Alexis and Jasmine Report. Summer, Rachel and so on. Then we relised that their was no point in having helpers because I and Alexis were doing all the work!  Alexis was coming up with ideas and I was printing and so we fired everybody. Thank you for reading this article. And if you want too read more go up where you click on that down arrow and type in hptt://AlexisandJasmineReport.yolasite.com. and you are there. Thank you again! Bye! My name is Jasmine. I love writing news reports. And selling things is my talent. Article Source

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The Alexis And Jasmine Report

5 Twitter Management Tools You Can’t Live Without

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Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing .  Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations. Fortunately, social media masterminds at companies like Seesmic, TweetDeck and HootSuite — to name a few — have developed tools to make our Tweeting lives easier. Or at least more efficient.  We use such tools here at @toprank to grow own Twitter presence as well as for clients on a daily basis and have learned quite a bit about Twitter best practices and which tools work best. Here are five Twitter account management tools to help you keep your Twitter activity in check – whether you tweet for one account or many. 1. HootSuite.com HootSuite is a great – and free – tool for managing multiple Twitter, Facebook, LinkedIn and Ping.fm accounts. The Twitter and social media management tool allows you to personalize columns, so you can view multiple feeds from the same social networking account or multiple feeds from different social networking accounts. For example, with my personalized Twitter tab (shown above), I can view my Twitter home feed, Twitter mentions, sent Tweets and a saved search for “online marketing” – all from one screen. Plus, HootSuite allows you to create a message and choose which social accounts you want the message to be automatically posted to. 2. CoTweet Like HootSuite, CoTweet is a free and easy tool for managing multiple Twitter accounts – up to five – with a single login. It also allows brand and keyword monitoring through Twitter search. This Twitter management tool’s true distinguishing feature is its workflow management capabilities (shown above). When an @ reply comes in to an account, you can assign it to a person on your CoTweet task to respond to.  They’ll be notified via email and on their own CoTweet page. Plus, the tool allows you to take notes on Twitter users for your co-users to see. 3. EasyTweets EasyTweets is a low-cost Twitter management tool for managing multiple Twitter accounts – the more you pay, the more continuous searches, feeds and accounts you can track. With this tool, you can automatically post RSS feed content and track RSS traffic in Google Analytics. That way, you can easily track traffic from Twitter and understand what users do when they get to your site. Another useful feature, the Twitter management tool lets you set up continuous searches for brand mentions (shown above), and auto follow some or all users who mention your brand. Plus, you can be set up to send SMS or email alerts when people mention your brand. So wherever you are, you won’t miss your chance to respond to a prospect. 4. TweetDeck This free desktop browser helps you keep track of Twitter, Facebook, LinkedIn and MySpace activities from multiple accounts. Like the other tools mentioned here, you can update your accounts, follow topics with saved searches, and manage conversations with @ replies and direct messages from within TweetDeck. But the social media management tool offers some more advanced features as well. TweetDeck allows you to record, share or watch video clips, and view YouTube videos, from within the tool (shown above). Plus, you can share and view photos, as TweetDeck now supports Flickr, Twitgo and mobypicture. 5. PeopleBrowsr This Twitter and social media management tool, currently in Beta version, offers a very simple, visual browser-based dashboard view of social activity. PeopleBrowsr uses an interface similar to email, with the Twitter or other social feed appearing as a list in the center of the screen, and additional options in the left nav (see above). PeopleBrowsr allows you to create and manage groups by adding public or private tags to any users from any of your different social sites. Then you can view everyone in a group in a widget of their own. Whatever time you dedicate each day for Twitter – whether its hours or minutes a day – there’s a tool available to help you better manage activities. Try out some of our suggestions, and let us know what you think. Of course there are more Twitter management tools than what we’ve mentioned here including:  Seesmic ,  Tweetvisor , Splitweet and others. What’s your favorite Twitter management tool?

Brandividualism: Dilemma or Opportunity?

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Many business owners and managers are perplexed by the social web. The effect of customer participation with social media on brands is undeniable. The effect of employee participation with social media can be a bit of a quandary.  The range of acceptance for social web activity runs the gamut from IT blocking all internet connections to sites like Twitter and Facebook to the expectation that every employee spend work and personal time as social media brand ambassadors. Being social on the web isn’t natural for everyone and certainly not for every company. Once people and companies “get it” and develop processes, listening programs and overall strategy, social media policies tend to lighten up and move towards being productive vs limiting. Some people really shine in their social web participation and companies often see increased social networking and engagement by individuals as an uncertain area. Some see building personal networks and attention as a threat to the brand that prompts questions as to whether individuals are simply building their own brand, (brandividual) on the company’s dime or are they acting as they should on the company’s behalf? This issue has come to light several times in the past. As an example, there are some interesting arguments surrounding Forrester’s recent policy decision to limit staff blogging to non company topics. Forrester’s product is their IP, so they want to control what IP is released. At the same time, analysts discussing those topics on their own blogs can build more attention and awareness of the products Forrester sells. The issue of corporate brand and brandividualism will only increase in importance. The real and perceived loss of control for managers has to be dealt with eventually.  Concerns from managers are totally reasonable since not all individuals promoting themselves and growing their networks during business hours are doing so with corporate business goals in mind. On one hand , the employee is paid to promote the company brand. Because of so many opportunities for self promotion with corporate brand promotion, there can be “distractions”. It’s essential that the company and employees acting on behalf of the company operate with a congruent vision and mutually agreed upon expectations. Many budding brandividuals have an over-inflated sense of importance because of what they perceive to be end goal successes which are often more like proxies or stepping stones to what’s really important for a business. For example: attracting friends/fans/followers, being mentioned by influential blogs, networking with other “known” digerati can seem uplifting to an individual that seeks increased visibility and credibility.  Those are important events, but they’re not the end goals that help companies make payroll. They’re a means to an end (revenue, brand, customer acquisition and retention). I think a lot of the folks that get “amped up” by social celebrity confuse notoriety with the ability to generate revenue. Of course customers might become aware of a company’s services because of their social connection with a brandividual and may even stay with a company due to their relationship with that individual. But that’s not the issue I’m describing. I did a post about the crack-like addiction to online fame in the SEO industry a while back, observing newer SEOs giving away loopholes and “secret” tactics to gain notoriety. Seeing fame as an end goal vs. a tool to extend brand exposure and shorten sales cycles created a situation in the Search Marketing world where individuals would focus all their efforts on becoming “known”, missing the business objectives entirely. “It’s hard to pay the bills with a pocket full of famous “. On the other hand , empowering staff to become better known and influential with which to promote your brand can be a great investment. The employee gets something to take with them when that time comes (and it will eventually) and at the same time, they have more to work with when promoting your brand. Some managers will look at such activity and try to control it. That’s not the productive thing to do in my opinion. Others will embrace it and encourage their staff to be all they can be to meet personal goals and company goals at the same time. It’s critical to set expectations and have a strategic perspective of what the brandividual’s efforts are to achieve. Managers have to talk to these staff members and get involved with what they’re doing more than other types of company marketing. That’s a bit of a rub sometimes because executives hire community managers or digital marketing managers for the purpose of promoting the company because they don’t have time and expertise themselves. I think in most cases, the best thing to do is keep in perspective that the stronger the brand of the individual that is tasked with promoting a business, the more reach and impact they may have. Getting exposure themselves will indeed benefit them personally, but if they’re doing so as a member of your brand’s “team” then it’s no different than an all star on a sports team drawing more attention to the team franchise. What do you think? Does “brandividualism” put companies and their brands at risk? If you work at a company and have become a bit of a brandividual yourself, how has the company dealt with it? If your company has some “rock star” social media staff, how do you best empower them? Or does your company prefer to try and control such activity?

Small Business Tips For Reporting Web Metrics

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[Last week, we shared some web analytics basics for small businesses or web site owners new to tracking website visitor data. Building on that, this post explores what you should do next to report that data.] It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had more data and metrics at our fingertips. Actually, we flew past merely having data to having real-time data. Surprisingly some don’t initially like web metrics. Common concerns I’ve heard over the years include: It’s too confusing Information overload What am I supposed to do with all this data? Won’t all this tracking be expensive? All understandable to someone new to digital marketing but ultimately unfounded. Web metrics are simple to interpret, can be parsed to provide just the information you need, and provide actionable insights for your products or marketing without requiring an expensive research firm. When introduced and walked through the process, most companies quickly fall in love with the accountability provided. Getting web analytics setup is step one. Once you’re tracking, the next step is reporting in a way that is meaningful to stakeholders and using the data to provide actionable recommendations at the strategy table. Beginning the reporting process: 1) Learn the basic and advanced functions of your analytics package If you’re using Google Analytics and are new, learn both the basic and deeper functionality, such as creating advanced segmentation. It’s critical to understand your tool before you get into creating reports. Inevitably after making reports questions will arise asking for specifics, so you’ll want to know how to answer them. Smashing Magazine has a fleshed out guide to Google Analytics that will give you a crash course in the app. 2) Pull key data from your analytics package and document monthly in your own dashboard While there’s little concern major web analytics services will lose data, you should (either automated or manually) pull metrics out monthly into a customized dashboard. Now here’s the critical part: just pull out the data relevant to your objectives and defined KPIs. You can always go back into your analytics package for more detailed metrics (and you should be doing that anyway). By pulling out the data relevant to your objectives, you are being your own best friend and making it simple to craft internal reports/memos, create presentations, share metrics with your team and have it in a malleable format. 3) Know the difference between KPIs (Key Performance Indicators) and objectives More traffic to a blog may be nice, but if your goal is to build subscribers traffic is just a KPI. More traffic will logically build more subscribers and it’s something you want to track, but it’s not your success metric. Most web pros are extremely conscious of this difference, however I’ve seen many businesses and marketers either confusing these or not bothering to define them in the first place. 4) Draft detailed insights and an executive summary If you’re doing something like emailing a report with the monthly web analytics summary, don’t send just the data. It’s up to you to interpret what the data means to recipients. Remember, even though you’re taking the time to learn how to report on web metrics the digital divide is still very real. Many won’t even know basic web analytics definitions. If your company is still new to web reporting, it’s an opportunity for you to become the internal analytics evangelist and educate your team. The more they understand, the more valuable the web reports will become. In addition to the detailed insights behind the data, create a brief executive summary each month outlining the major trends in a quick to skim format. If the summary is compelling – you may hook team members to read the whole report. With that said, many will never get past the summary no matter how interesting it is. So it’s a critical component to influence decision makers who don’t have time to read a 1,000 word report. 5) Create goals that push you, but are realistic Great – you’re now not just tracking web analytics, you’re analyzing the data and creating insightful reports. A potential outcome is someone will say: “we want to increase X metric by Y %.” Goals are a good thing and will keep you focused, but make it a policy to keep them realistic. Growing organic web traffic is a long-term process which unless you’re a seasoned digital marketer you may not be able to project realistically (and even then there are too many variables for it to be predicted with 100% accuracy). If you’re new, stay on the conservative side so you don’t set unrealistic expectations. Now that we’ve gone through some basic tips for web analytics reporting – let’s outline a skeleton of some SEO and social media specific metrics worth reporting on. Basic KPIs to monitor relating to SEO A healthy stream of search traffic is vital to the success of any business’ visibility. You’ll want to monitor some specific KPIs to provide insight into your organic search traffic. With the rise of personalized search, it’s smart to set your objective as organic search engine traffic, not search rankings. In a world where search phrases are getting longer and we all see a different SERP for the same phrases due to personalized search, rankings should just be a KPI. Branded to non-branded keyword mix – if all you’re getting is branded search traffic, you’ll want to conduct a technical and content SEO audit of your site as something is probably not in order. A well optimized site (unless it’s a brand with strong marketing prowess or has broad terms in their name) should see a majority of traffic from non-branded terms. Total organic traffic – increases in search traffic can potentially impact your other organic referral sources as well (for example, more people find the site via search engines, share via social channels, which spawns more referral traffic). Search engine rankings – they still matter to keep an eye on. An unbiased report of rankings in search engines for priority terms is something to monitor as it relates to the SEO health of your site. Most popular phrases – keeping track of the popular phrases sending you traffic is important – this data allows you to show correlation between rankings and web traffic. Unique pages on your site – if you’re interested in more search traffic, you should be adding content to your site over time. By adding fresh content at regular intervals, you’re creating signals to the engines to crawl more often and also create more potential search phrases users can find your site for. Depth/length of visit – if you’re optimized for certain terms but traffic from those terms is bouncing or leaving the site quickly, you may want to adjust your glossary. More advanced users will want to track things like conversion rate per keyword, most popular pages, backlink volume and quantity, etc. But don’t become a victim of KPI creep – start simple and add more as you get comfortable. Basic KPIs to monitor relating to social media Along with your small business website, do you have a blog or forum where you’re nurturing a community? Below are some social-media specific metrics to monitor. Your objectives could vary quite a bit (and may even be one of the KPIs listed below) as social media application is as open as your creativity. Number of subscribers – how many people are reading your blog through RSS or email every month? You’ll want to pay attention to this, as subscribers are a vital element of an online marketing growth strategy . Branded searches/non-branded – again, it’s important to know how many people are actively seeking out a community or blog you are monitoring/marketing. This number should grow over time as a byproduct of all marketing activity, digital or otherwise. Overall unique visitors – how much traffic does your community generate? Search engine traffic – search traffic to a blog or web forum should increase month over month as more content is added, links are acquired and authority is gained. If you execute properly increased search traffic is a by product of your social destination. Visitor to subscriber conversion ratios – how many people are coming to your blog but not bothering to subscribe? Might it be worthwhile to experiment moving around the subscription CTAs or adding another below content? You can’t know unless you’re tracking this data. Just compare unique visitors monthly to new subscribers and reduce. I.E. – if your blog had 1,000 visitors last month and 10 new subscribers, you’re converting roughly 1 subscriber per 100 visitors. It’s a rough number because certain referral sources will send better traffic but over time you’ll see the trend emerge. Followers/fans in outposts – Chris Brogan talked about using outposts in his social media strategy. Darren Rowse went ahead and fleshed out a visualization behind this. Outpost is the perfect word to describe how many of us leverage social sites to feed self-hosted communities that live in the open web. Track the growth of these monthly, and remember to do things that actively bridge the connections between them to strengthen your presence. Referral traffic – is StumbleUpon your #1 referral source month over month but you’re not calling it out specifically as a sharing button on your site? Are certain types of blogs sending you highly relevant traffic you can form deeper relationships with? A social program should be extremely sensitive to referral traffic. Number and quality of conversations/posts inspired externally – as your blog starts to grow in popularity it will spawn organic conversations/posts externally. You’ll want to know both how many have been inspired and if they were high quality (score them). Knowing this data, you can line it up next to your blog posts published each month and see trends in the the kind of content that resonates. Number of shares of content across platforms – in addition to conversations/posts inspired externally, you’ll want to know how many people Dugg, Stumbled, Tweeted or otherwise shared your content. Same process – line this up with content and you’ll start to see what is resonating vs. falling flat. Wrapping up Web analytics reporting is a requirement for modern businesses.  It allows your marketing to be more accountable and enables you to support key decisions with data – a powerful selling tool.  If you’re new, don’t let perceived complexity or jargon scare you off:  start simple and get into a rhythm with reporting on the basics.  Over time as your team becomes fluent the process, then you can add additional depth. As many of you reading are extremely savvy in web analytics – what advice would you add to help those who are new?

15 Social Media Answers From OMS10

Posted by BlogPostman under Internet Marketing, Pay-Per-Click

Online Marketing Summit 2010 in San Diego is host to a smorgasboard of internet marketing topics and this afternoon I am priveledged to participate on a panel about Social Media. Panelists include: Chris Baggott, CEO, Compendium Blogware Lee Odden, CEO, TopRank Online Marketing Michael Senger, CEO & Founder, StoneMass Caitlin McCabe, Founder, WhiteLabel Marketing Ben Hanna, VP Marketing, Business.com That’s a lot of people for a panel, so moderator Jason Baer decided that in the spirit of Twitter, we’d keep bios, questions and answers succinct and at 140 characters or less. For those that can’t be here I thought I’d share the prep questions and my short answers with you. If you’re at OMS and you live blog this Social Media Leaders Forum, please leave a link in the comments. What’s your advice for individuals just getting started using Twitter? Have some idea of what you want out of Twitter. Connect with people of similar interests and goals and engage with them. What’s your advice for individuals just get started using Twitter? Have some idea of what you want out of Twitter. Connect with people of similar interests and goals and engage with them. What’s the #1 myth preventing companies from embracing social media? To start when you’re ready. You’ll never be ready. But you need to do it anyway because it’s the only way towards progress. What’s the best way to integrate social media with other marketing efforts like email, direct mail, etc? Strategically. Learn what customers want and leverage social technologies across channels to make it easier for them to get it. What are the main differences between B2B and B2C social media programs? More romancing in B2B & emphasis on qualitative interactions. Mass appeal of B2C provides large audience engagement opportunities. Is social media best used for customer acquisition, or for customer retention? Both. Social media is essentially word of mouth and once you start facilitating that and customer conversations, you create a cycle of acquisition & retention. How do social media and SEO work together? Yin & Yang. Social network channels of distribution promote content & attract links. Optimized social content grows networks via search discovery. What’s the biggest mistake most companies are making in social media? Outsourcing customer engagement. Companies know their own business and customers best and lose opportunity by not participating themselves. What’s the most overrated social media site or tactic today? Google. LOL. Actually, the one your customers are not using. When is it okay for companies to not engage with their customers in social media? That’s like saying when should you not answer the phone at your business? For severe dissenters invite offline discussion. Does it make sense to make a Facebook fan page at the core of your social media initiative? If the audience to reach is all about Facebook, then why not? Only caveat is that you don’t “own” 3rd party web sites. How can agencies work best with their clients in social media? Be a guide, partner, educator, trainer and source of ongoing support and innovation. Help them help themselves. What’s the one social media skill set that you wish more potential employees had? Honesty about skills. Social media user & expert are very different. Passion, curiosity and ability to really listen, learn and create value using social technology. How important (really) are geo-location services like Foursquare and Gowalla? If you were a brand, how interested would you be to know all the most active people visiting your stores? Many Advertising & social networking tie-in opportunities. With so many companies now using social media, what’s the best way for a brand to stand out? Find remarkable people to curate & tell your brand’s story. Listen to, engage with & empower customers. How can you measure the effectiveness of social media efforts? Start with goals, outline a strategy and how to best reach audiences. Then pick the right tools and metrics aligned with those goals. There you go. I think this exercise proves that shorter is not always better. There’s so much more that’s meaningful to say about each of these questions. I may come back and add to this post after the session or we might just use them as inspiration for a series of blog posts.  Until then, be sure to read this roundup of 25 social media marketing tips . What are some of your most pressing questions about social media? About integrating social media with other channels?